Job Title: Chief Marketing Officer (CMO) —

- U.S. B2B Payments &
- Merchant Solutions

About The Role

We are looking for an executive-level Chief Marketing Officer (CMO) with a strong background in performance marketing, paid advertising, and B2B customer acquisition within fintech or SaaS.

As CMO, you will own the end-to-end marketing organization, leading strategy, budget, execution, and analytics required to turn advertising spend into qualified merchant leads, activated accounts, and recurring revenue in the United States. You will oversee paid acquisition across Google, Meta, and LinkedIn, while driving content creation, SEO, brand development, and team scaling. This is a hands-on leadership role requiring proven experience marketing to U.S. business owners and decision-makers, with consistent overlap with our California-based leadership and sales teams.

Key Responsibilities

- Paid Advertising &
- Customer Acquisition (Primary Focus):
- Own the global paid acquisition strategy across Google Ads, Meta Ads, LinkedIn Ads, and emerging channels targeting U.S. businesses.
- Manage advertising budgets, bidding strategies, audience segmentation, keyword research, retargeting, and continuous optimization to lower CPL and CAC.
- Implement robust conversion tracking and CRM attribution from ad click to merchant inquiry, underwriting approval, and active account activation.
- Partner closely with sales and underwriting to optimize lead quality and prioritize high-value merchant segments.
- Content Creation &
- Creative Production:
- Lead the development of ad copy, graphics, short-form video, customer testimonials,



and high-converting landing pages.
- Establish a disciplined creative testing framework to identify messaging that resonates with U.S. business owners.
- Manage internal creatives, external agencies, and specialized freelancers to maintain a steady flow of high-performing assets.

- Organic Social Media, SEO &
- Brand Growth:

- Own organic social media strategy, content marketing, and SEO growth to improve visibility across relevant payment services and merchant verticals.
- Maintain consistent messaging, positioning, and visual standards across the company and related product brands (including Blitz).

- Leadership, Budget &
- Reporting:

- Build, mentor, and lead a high-performing marketing team across paid media, creative production, content, social media, and SEO.
- Own the marketing P&L; and budget allocation, prioritizing high-ROI paid acquisition channels.
- Establish executive dashboards connecting ad spend to qualified merchant pipeline and recurring revenue, reporting directly to the CEO and executive leadership.
- Maintain active collaboration with the California team through scheduled Pacific Time business hours overlap.

Required Qualifications





- 7+ years of marketing leadership experience, with extensive hands-on expertise managing large-scale paid advertising budgets.
- Proven U.S. Market Expertise: Deep understanding of U.S. business audiences, buying behavior, merchant services landscape, and competitive positioning.

- Fintech / B2B SaaS Track Record: Demonstrated success driving measurable lead generation, pipeline growth, and customer acquisition in a fintech or SaaS environment.
- Channel Mastery: Proven ability to scale campaigns successfully across Google Ads, Meta Ads, and LinkedIn Ads.
- Data-Driven &
- Analytical: Solid command of conversion tracking, CRM attribution, landing-page optimization, and marketing analytics.
- Creative Direction: Experience directing, testing, and scaling ad creative across video, graphics, and copy.
- Team Building: Track record of building, managing, and scaling internal marketing teams, agencies, and contractors.
- Communication &
- Flexibility: Exceptional written and verbal English communication skills, with the flexibility to combine local hours and consistent Pacific Time U.S. business hours overlap.

Preferred Experience

- Industry background in payments, merchant services, payment gateways, POS systems, or financial technology.
- Marketing to U.S. small and midsize businesses across diverse specialty industries.
- Managing longer B2B sales cycles and tracking lifetime value (LTV) beyond initial lead submission.

Skills: seo,meta ads,lead generation,communication,b2b sales,crm,google ads,english,social media

📌 Chief Marketing Officer (CMO) -— U.S.B Payments & Merchant Solutions (Bengaluru)
🏢 HYrEzy Tech Solutions
📍 Bengaluru