About the RoleWe are looking for a Business Analyst – Performance Marketing who can analyse business requirements, plan and execute digital marketing campaigns, and optimise performance to drive measurable business growth.

The ideal candidate should have hands-on experience with Google Ads and Meta Ads (Facebook & Instagram), strong analytical skills, and an understanding of lead generation, customer acquisition, and conversion optimisation.

Key Responsibilities1. Performance Marketing

- Plan, launch, and manage campaigns on Google Ads and Meta Ads.
- Run lead generation, conversion, remarketing, and awareness campaigns.
- Conduct audience research, keyword research, and competitor analysis.
- Monitor and optimise campaigns to improve ROI, ROAS, CPL, and conversion rates.
- Manage advertising budgets and allocate spending based on campaign performance.

2. Business Analysis & Strategy

- Understand client business models, objectives, target audiences, and marketing requirements.
- Analyse customer journeys, sales funnels, and lead conversion patterns.
- Identify opportunities to improve lead quality and customer acquisition.
- Develop data-driven marketing strategies aligned with business goals.
- Work closely with internal teams to translate business requirements into actionable campaigns.

3. Analytics & Reporting

- Track campaign performance using Google Analytics 4 (GA4), Google Ads, and Meta Ads Manager.
- Prepare weekly and monthly performance reports.
- Analyse key metrics, including CTR, CPC, CPL, CAC, ROAS, and conversion rates.
- Set up and monitor conversion tracking using Meta Pixel, Google Tag Manager, and GA4.
- Provide actionable insights and recommendations to improve campaign performance.

4.



Campaign Optimisation & Coordination

- Conduct A/B testing for ad creatives, audiences, messaging, and landing pages.
- Coordinate with design and content teams to develop effective advertising creatives.
- Monitor lead quality and work with sales teams to improve conversions.
- Identify campaign issues and implement corrective actions.

Required Skills
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of performance marketing and lead generation.
- Knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Proficiency in Excel or Google Sheets for data analysis and reporting.
- Understanding of sales funnels, CRM systems, and customer acquisition.
- Solid analytical, communication, and problem-solving skills.
- Ability to independently manage campaigns and optimise advertising budgets.

Good to Have
- Experience with WhatsApp marketing and Click-to-WhatsApp ads.
- Familiarity with SEO, local SEO, and Google Business Profile.
- Experience with Looker Studio or other reporting tools.
- Understanding of marketing automation and AI-powered marketing tools.
- Experience working with multiple clients or business categories.

Qualifications
- Bachelor's degree in Business, Marketing, Commerce, Engineering, or a related field.
- 1–3 years of relevant experience in performance marketing, digital marketing, or business analysis.
- Google Ads or Meta certifications are an added advantage.

What We're Looking ForSomeone who can think like a business analyst and execute like a performance marketer—understanding business objectives, running campaigns independently, analysing results, and continuously improving lead generation and conversions.

- To Apply: Send your resume to [Email Address].

📌 Business Analyst - Performance Marketing & Ads (Hyderabad)
🏢 Bananaleaf.ai
📍 Hyderabad