Role & responsibilities

- Drive the annual and quarterly marketing plan, calendar and campaign pipeline, ensuring timely, on-brief execution across internal teams and agencies.

- Provide strategic inputs on market and competitor trends, segment priorities, annual planning and budgets, and contribute to leadership presentations.

- Drive the digital marketing agenda across LinkedIn, Meta, Google and other relevant platforms.

- Develop and execute brand strategies to strengthen brand positioning, awareness, recall and market share.

- Drive end-to-end Product Management, including product conceptualisation, innovation, development, launch and lifecycle management.

- Lead Current Product Development (NPD) initiatives in coordination with R&D;, Production, Quality, Design and Sales teams.

- Conduct market research, consumer studies and competitor analysis to identify emerging trends and business opportunities.

- Develop product positioning, pricing, packaging and differentiation strategies.

- Plan and execute integrated marketing campaigns across ATL, BTL and digital platforms.

- Drive product visibility, retail activation and market penetration in coordination with Sales teams.

- Monitor product performance, brand health,



marketing budgets and campaign ROI.

- Identify opportunities for product portfolio expansion, innovation and profitability improvement

https://docs.google.com/forms/d/e/1FAIpQLScAOwUI_fCM3EmTN1Rp412d7vaOQyPdlLkq_wepN96GujJzgw/viewform

Preferred candidate profile

- Strong expertise in Product Lifecycle Management and New Product Development.

- Excellent understanding of Brand Strategy, Brand Positioning and Brand Building.

- Strong consumer insight, market research and competitor analysis capabilities.

- Understanding of product innovation, product differentiation, pricing and portfolio management.

- New Product Development (NPD)

- Experience in integrated marketing campaigns across ATL, BTL and digital platforms.

- Marketing Budgeting & ROI Analysis

- Strong commercial acumen with an understanding of sales growth, profitability and market share.

- Excellent analytical, strategic thinking and problem-solving abilities.

- Strong stakeholder management and cross-functional coordination skills.

- Excellent communication, presentation and leadership capabilities.

📌 Brand Manager - Product & Brand Management (Kolkata)
🏢 Linc
📍 Kolkata