Role & responsibilities :
Identify and develop current business opportunities for coffee machines, coffee roasters, barista equipment, and related products.
Generate leads and build solid relationships with cafs, restaurants, hotels, coffee chains, and other HoReCa clients.
Promote and demonstrate coffee machines, espresso machines, grinders, roasters, and other barista equipment to prospective customers.
Understand customer requirements and recommend suitable products and solutions.
Manage the complete sales cycle, including lead generation, client meetings, product presentations, negotiations, and order closures.
Develop and maintain relationships with existing clients to generate repeat business.
Achieve monthly and quarterly sales targets.
Conduct market research and competitor analysis to identify recent business opportunities.




Coordinate with internal teams for quotations, product demonstrations, order processing, and after-sales support.
Participate in exhibitions, trade shows, and industry events to generate business leads.
Prepare regular sales reports, pipeline updates, and market feedback.

Preferred candidate profile
Graduate in any field.
3 to 6 years of experience in B2B sales, preferably in coffee machines, coffee equipment, barista products, or the HoReCa industry.
Experience selling espresso machines, coffee grinders, coffee roasters, and other commercial kitchen or caf equipment will be preferred.

📌 Assistant Sales Manager Ghaziabad
🏢 Aster Technologies
📍 Ghaziabad