We’re looking for a results-driven Performance Marketing professional to join our growing team. You’ll play a key role in planning, executing, and optimizing data-driven campaigns that drive measurable growth. This role offers the chance to work on diverse projects across global markets, scaling brands through strategic paid acquisition and performance optimization.

Key Responsibilities

- Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, and other relevant channels
- Develop full-funnel performance marketing strategies focused on acquisition, retention, and revenue growth
- Conduct keyword research, audience targeting, and competitor analysis
- Manage and optimize PPC, display, social, and remarketing campaigns
- Monitor campaign performance, analyze KPIs, and generate actionable insights
- Perform A/B testing on ad creatives, landing pages, and audience segments
- Track, report, and improve ROAS, CPA, CTR, conversion rates, and other key metrics
- Collaborate with design and content teams to develop high-converting ad creatives
- Work closely with developers to ensure proper tracking implementation (GA4, Meta Pixel, conversion APIs, etc.)
- Manage budgets efficiently and allocate spend for maximum ROI
- Stay updated with the latest performance marketing trends, platform updates, and best practices

Required Qualifications

- 2-4 years of professional experience in Performance Marketing or Digital Marketing
- Proven track record of managing and scaling paid campaigns
- Strong expertise in Google Ads and Meta Ads Manager




- Experience with Google Analytics (GA4) and performance tracking tools
- Solid understanding of conversion tracking, attribution models, and funnel optimization
- Strong analytical mindset with the ability to interpret data and make strategic decisions
- Experience managing multiple campaigns and budgets simultaneously
- Excellent communication and reporting skills

Preferred Qualifications

- Experience with LinkedIn Ads, TikTok Ads, and other emerging platforms
- Knowledge of SEO and organic growth strategies
- Familiarity with marketing automation tools and CRM platforms
- Experience with landing page optimization and CRO principles
- Understanding of tracking tools such as Google Tag Manager
- Experience working with international clients
- Basic knowledge of HTML/CSS for tracking and landing page edits

Technical Skills

- Advertising Platforms: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads
- Analytics & Tracking: Google Analytics (GA4), Google Tag Manager, Meta Pixel
- Optimization: A/B testing, CRO, funnel analysis
- Reporting: Data Studio / Looker Studio, Excel/Google Sheets

What We Offer

- Opportunity to work on diverse global projects
- Collaborative and performance-driven work environment
- Exposure to advanced marketing technologies and strategies
- Professional growth and skill development opportunities
- Work with a young, ambitious, and passionate team
- Competitive compensation package
- Flexible work culture

Job Types : Full-time, Permanent

Pay: From ₹120,000.00 per month

Location :

- Cannanore, Kerala (required)

Work Location: In person

📌 Performance Marketer (Kannur)
🏢 Urbanhub Innovations
📍 Kannur