10 Nov
|
Honda Digital Innovation, India
|
Bengaluru
10 Nov
Honda Digital Innovation, India
Bengaluru
About the Company Honda Motor Co., Japan has established a current Digital Innovation entity in India to accelerate growth through customer intelligence, digital platforms, connected experiences, and next-generation mobility solutions.We are looking for a Marketing Manager who will execute OEM-led, data-driven marketing initiatives to strengthen the Honda brand and accelerate sales growth for both four-wheel and two-wheel products in India.Anchored in deep customer understanding, you will leverage digital platforms and data to drive direct, OEM-owned marketing initiatives. In this role, you will promote rapid PDCA cycles through a sustainable and scalable process, continuously optimizing marketing performance and business impact.
Plan and operate advertising/media, owned websites, and creative development with a customer-understanding-first approach.
Monitor marketing KPIs, ensuring visibility of performance and progress.
Build and continuously improve the digital marketing foundation and operating model, including processes, tools, and governance to enable scalable execution.
Sales, Product, IT, agencies, dealers) to drive OEM-led, data-driven marketing and accelerate decision-making and execution.
Qualifications & Experience
- 5+ years of hands-on experience in digital marketing.
- Experience in planning, executing, and running PDCA cycles for marketing and campaign initiatives.
- Hands-on experience with advertising/media, owned websites, and creative development and operations, including reporting and performance tracking.
- Proven experience analyzing customer and campaign data and translating insights into improvement actions.
- Experience actively contributing to the improvement of marketing KPIs (e.g., conversion, acquisition, campaign performance).
- Demonstrated experience working collaboratively with Sales, agencies, and external vendors to drive marketing initiatives.
- Practical experience in mobility, automotive, or B2C industries (preferred).
📌 Marketing Manager (re-advertisement) (Bengaluru)
🏢 Honda Digital Innovation, India
📍 Bengaluru