Marketing Specialist – Digital Marketing (India)

Marketing Specialist – Digital Marketing (India)

10 Nov
|
CoderView Technologies
|
India

10 Nov

CoderView Technologies

India

Company: CoderView Technologies
Product: Crewzy Workspace – SaaS People Management Platform
Experience: 3–4 Years
Employment Type: Full-Time
Work Mode: Remote
Qualification: MBA in Marketing / Digital Marketing or equivalent graduation with relevant experience

About the Role

We are looking for a skilled, creative and result-oriented Marketing Specialist to promote and drive sales for our SaaS product, Crewzy Workspace.

Crewzy is an easy-to-use, budget-friendly workforce management platform offering People Management, Employee Onboarding, Timesheets and Compliance in one workspace under one payment.

The ideal candidate should have hands-on experience in digital marketing, B2B lead generation and software product promotion, with excellent communication and customer engagement skills.

Key Responsibilities

· Develop and execute digital marketing strategies to promote Crewzy Workspace.

· Generate qualified B2B leads through Google Ads, LinkedIn, social media and email campaigns.

· Manage SEO, SEM, website traffic and online brand visibility.

· Create engaging marketing content, product promotions, blogs and social media campaigns.

· Identify and target potential customers, including startups, SMEs, IT companies and growing businesses.

· Conduct competitor and market research to identify business opportunities.

· Coordinate with the sales team and support lead conversion and customer acquisition.

· Track campaign performance, analyse marketing metrics and prepare regular reports.

Required Technical Skills

· SEO, SEM,



Google Ads and Google Keyword Planner.

· Google Analytics 4 (GA4) and Google Search Console.

· LinkedIn Campaign Manager and Meta Business Suite.

· B2B Lead Generation and SaaS / IT Product Marketing.

· Email Marketing tools – Mailchimp, Brevo or HubSpot.

· Canva or similar tools for marketing creatives.

· CRM tools, lead management and marketing automation.

· Google Looker Studio / Excel for campaign reporting and analysis.

Required Qualifications & Experience

· MBA in Marketing / Digital Marketing or equivalent graduation.

· 3–4 years of hands-on experience in Digital Marketing.

· Prior experience in SaaS, IT services or software product marketing is preferred.

· Excellent verbal and written communication skills.

· Strong presentation, interpersonal and customer engagement skills.

· Ability to independently manage campaigns and deliver measurable results.

· Self-motivated, target-oriented and comfortable working remotely.

Ideal Candidate

We are looking for someone who is sales-driven, digitally savvy, confident in approaching senior business leaders, and passionate about technology products. The candidate should be comfortable taking ownership of lead generation and actively building the company's customer base.

How to Apply

Email: [email protected]
Subject: Marketing Specialist – Digital Marketing & SaaS Sales

Pay: ₹18,000.00 - ₹20,000.00 per month

Perks:

- Flexible schedule

Experience:

- Digital marketing: 3 years (Required)

Work Location: Remote

📌 Marketing Specialist – Digital Marketing (India)
🏢 CoderView Technologies
📍 India

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