Hiring a dedicated Business Development Executive for a creative agency shifts your pipeline from reactive referrals to proactive client acquisition. Here is a brief overview of what this role entails, what to look for, and how to structure it.

Core Responsibilities

Lead Generation & Prospecting: Identify target businesses (local, regional, or niche D2C/B2B brands) that need brand identity, design, digital marketing, or campaign work.

Outreach & Relationship Building: Manage cold outreach, follow up on inbound inquiries, and network at local business events or industry meetups.

Discovery & Pitch Support: Qualify client leads by assessing their budget, timeline, and scope, then coordinate with your creative/strategy team to present tailored proposals.

Closing & Onboarding: Manage contract negotiations, secure sign-offs, and facilitate a smooth handoff to your project manager or creative team.

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Key Requirements & Profile

Consultative Selling Skills: Agencies don't sell off-the-shelf products; they sell custom solutions.



The ideal candidate must ask deep diagnostic questions rather than pitch features.

Visual & Creative Literacy: They must speak the language of branding, strategy, graphic design, and marketing to communicate value effectively to business owners.

Proven B2B Experience: Background in agency sales, corporate services, or business development with a track record of managing multi-week sales cycles.

Compensation Structure

Base Salary + Commission: A typical model offers a comfortable base salary alongside 5%–10% commission on closed deals (or a bonus tied to recurring retainer revenue).

Retainer Incentives: Offering higher incentives for securing recurring monthly retainers (e.g., social media management or monthly design support) helps build predictable agency cash flow.

Pay: From ₹30,000.00 per month

Perks:

- Flexible schedule

Work Location: In person

📌 Business Development Executive (BDE) (Thrissur)
🏢 ENDRIKA
📍 Thrissur