Project-Based | Remote | Freelance Opportunity

About the Opportunity

We are looking for an experienced and result-oriented Freelance Performance Marketer who can independently manage and execute digital advertising campaigns across Meta Ads and Google Ads.

We are looking for professionals who have hands-on experience in performance marketing, campaign optimization, lead generation, audience targeting, and delivering measurable results for clients.

This is a freelance, project-based opportunity. Work will be assigned based on client requirements and project availability, with payments structured on a project basis.

Key Responsibilities

1. Meta Ads Management

- Plan, create, manage, and optimize advertising campaigns on Facebook and Instagram.
- Set up and manage Meta Ads campaigns for lead generation, brand awareness, website traffic, engagement, and conversions.
- Identify the right target audience through detailed audience research and segmentation.
- Manage campaign budgets and optimize ad spending to achieve better results.
- Monitor campaign performance and continuously improve results.
- *Analyze key performance metrics such as CPC, CPM, CTR, CPL, CPA, and ROAS.

2. Google Ads Management

- Set up and manage Google Ads campaigns, including Search, Display, YouTube, and other relevant campaign types.
- Conduct keyword research and implement effective targeting strategies.
- Optimize bidding strategies, ad creatives, keywords, and campaign budgets.
- Manage lead generation and conversion-focused campaigns.
- Track campaign performance and improve overall advertising efficiency.

3. Performance Analysis & Reporting

- Track and analyze campaign performance regularly.
- Generate performance reports with key metrics and insights.
- Identify areas for improvement and implement optimization strategies.
- Focus on achieving measurable business outcomes rather than just impressions and reach.




- Provide campaign updates and recommendations to the team.

Required Skills & Qualifications

- Proven experience in Meta Ads and Google Ads management.
- Strong knowledge of performance marketing strategies.
- Hands-on experience in lead generation and conversion campaigns.
- Ability to manage advertising budgets effectively.
- Valuable understanding of audience targeting, retargeting, and campaign optimization.
- Knowledge of Meta Pixel, Google Analytics 4, Google Tag Manager, and conversion tracking will be an advantage.
- Ability to analyze data and make performance-driven decisions.
- Must be capable of independently handling client projects and delivering results.

Work & Payment Structure

- This is a freelance and project-based position, not a full-time or fixed-salary job.
- Projects will be assigned based on client requirements and campaign availability.
- Payment will be provided on a project basis, depending on the scope of work, campaign requirements, and agreed deliverables.
- Project fees and payment terms will be discussed and finalized before starting each project.
- Opportunities for continuous projects will be available based on performance, client requirements, and work quality.

Who Should Apply?

We are particularly interested in freelancers who:

- Have practical experience managing real advertising campaigns.
- Can demonstrate previous campaign results or case studies.
- Are confident in handling both Meta Ads and Google Ads.
- Understand how to generate quality leads and conversions.
- Can take ownership of assigned projects and deliver measurable results.

How to Apply

Interested freelancers can share their profile, portfolio, previous campaign results, and details of their experience.

Email: [email protected]

Subject: Application – Freelance Performance Marketer

Pay: ₹13,000.00 - ₹60,000.00 per month

Benefits:

- Work from home

Work Location: In person

📌 Freelance Performance Marketer (Kochi)
🏢 Virtualallies Network
📍 Kochi