- Plan, execute, and manage Google Ads campaigns across Search, Display, Shopping, YouTube & Performance Max
- Conduct keyword research and competitor analysis
- Create engaging ad copies, headlines, and descriptions
- Monitor and optimize campaigns to improve ROI and ROAS
- Manage advertising budgets and identify opportunities to reduce CPL
- Analyze campaign performance using Google Analytics 4 (GA4)
- Set up and monitor conversion tracking using Google Tag Manager (GTM)
- Perform A/B testing of ads, creatives, and landing pages
- Prepare campaign performance reports and collaborate with SEO, content & web development teams

What We're Looking For

- 2–4 years of hands-on experience in Google Ads campaign management.
- Solid knowledge of Search, Display, Shopping, YouTube & Performance Max
- Expertise in keyword research, audience targeting, and campaign optimization
- Knowledge of GA4, GTM, and conversion tracking
- Strong analytical, communication, and problem-solving skills
- Google Ads certifications will be an added advantage

Pay: ₹20,000.00 - ₹41,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Kolkata)
🏢 Cratex
📍 Kolkata