ob Summary

Neethu’s Group is looking for an experienced and result-oriented Performance Marketing Head to lead digital advertising strategies and performance marketing activities in the education sector.

The candidate should have strong hands-on experience in Google Ads, Meta Ads, student lead generation, campaign management and admission-focused marketing. The ideal candidate must be capable of leading marketing campaigns, managing budgets, improving conversions and driving business growth.

Key Responsibilities

- Lead and manage overall performance marketing activities and strategies.
- Plan, execute and optimize Google Ads and Meta Ads campaigns.
- Develop strategies to generate quality student enquiries and increase admissions.
- Lead digital campaigns for IELTS, OET, German language courses, tuition and overseas education programmes.
- Manage advertising budgets and maximize ROI and ROAS.
- Monitor CPL, lead quality and admission conversion rates.
- Coordinate with sales, admission and creative teams to improve campaign performance.
- Conduct competitor analysis, audience research and market analysis.
- Implement A/B testing for advertisements, creatives and landing pages.
- Manage conversion tracking through Google Analytics 4 and Google Tag Manager.
- Identify new digital marketing opportunities and improve campaign effectiveness.
- Lead and coordinate the performance marketing team.
- Prepare and present weekly and monthly performance reports to management.
- Ensure achievement of monthly lead generation and admission targets.





Required Qualifications & Skills

- Minimum 3 years of relevant experience in Performance Marketing.
- Strong experience in the Education, Academic, EdTech or Training sector is highly preferred.
- Proven track record in student lead generation and admission campaigns.
- Excellent hands-on knowledge of Google Ads and Meta Ads.
- Strong knowledge of paid advertising, conversion optimization and campaign analytics.
- Experience in managing marketing budgets and performance targets.
- Knowledge of Google Analytics 4 and Google Tag Manager.
- Leadership and team management skills.
- Strong analytical, communication and decision-making abilities.

Preferred Industry Experience

- Educational institutions and academies.
- IELTS and OET training programmes.
- German and other language training.
- Overseas education and study abroad programmes.
- Tuition and academic coaching.
- Qualified training and skill development programmes.

Key Performance Expectations

- Achieve monthly student lead generation targets.
- Improve lead quality and student admission conversions.
- Reduce cost per lead while maintaining campaign quality.
- Manage advertising budgets effectively.
- Drive measurable growth through digital advertising.
- Lead the performance marketing team towards business goals.

How to Apply

Interested candidates are requested to apply with their updated CV through Indeed.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Paid time off

Work Location: In person

📌 Performance Marketing Head (Paravur)
🏢 Neethu's Academy
📍 Paravur