Job Title : QA Lead – Marketing Automation

Experience : 8 Years+

Work Location : Singapore

Work Mode : On-site

Work Type : Contract [1 Year – Extendable]

Availability : Immediate Joiners

Key Responsibilities :

- Lead the end-to-end QA strategy, test planning, execution, defect management, and quality governance for Salesforce Marketing Cloud, Marketing Cloud Personalization, and Salesforce Data Cloud implementations.
- Validate complex customer journeys and personalization scenarios, ensuring correct audience qualification, identity matching, consent, journey entry/exit, agile content, recommendations, channel execution, and customer experience.
- Validate Marketing Cloud Personalization implementations covering Web SDK/Sitemap, page types, content zones, event tracking, customer attributes, identity, behavioral data, segments, web campaigns, and recommendation use cases.
- Validate Salesforce Data Cloud solutions covering Data Streams, DLO/DMO mapping, data transformation, Identity Resolution, Unified Profiles, Calculated Insights, segmentation, audience activation, consent, and data quality.
- Design comprehensive functional, integration, regression, end-to-end, API, data validation, negative, and production smoke-testing scenarios across Salesforce and connected enterprise platforms.
- Drive test automation for repeatable regression and API testing using suitable frameworks/tools such as Selenium, Playwright, Postman/Newman, or enterprise-approved automation solutions, while defining measurable automation coverage.
- Own defect triage, root-cause analysis, quality metrics, release readiness, risk assessment, test evidence, traceability, and QA sign-off,



working closely with developers, architects, business analysts, product owners, and marketing teams.
- Lead and mentor the QA team, establish Salesforce-specific testing standards and reusable test assets, support Agile/Scrum delivery, and ensure adherence to data privacy, security, consent, and production-quality controls.

Essential Skills:

- Strong QA leadership across test strategy, planning, estimation, defect management, release readiness, and QA governance.
- Hands-on testing experience in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Data Extensions, campaigns, and personalization.
- Strong testing knowledge of Marketing Cloud Personalization, including Web SDK/Sitemap, event tracking, content zones, segmentation, campaigns, and recommendations.
- Experience validating Salesforce Data Cloud, including Data Streams, DLO/DMO, Identity Resolution, Unified Profiles, Calculated Insights, segmentation, and activation.
- Strong expertise in SQL/data validation, REST/SOAP API testing, Postman, integration testing, regression automation, and end-to-end customer journey testing.

Nice to Have Skills:

- Exposure to Marketing Cloud Next and AI-driven marketing capabilities.
- Familiarity with QA automation tools such as Selenium, Playwright, Postman/Newman, or equivalent.
- Basic understanding of CI/CD and DevOps practices for Salesforce deployments.
- Exposure to Salesforce CRM, Agentforce, or other Salesforce ecosystem products.

Salesforce certifications in Marketing Cloud, Data Cloud, or related areas are an advantage, but not mandatory.

Qualifications :

- QA Certification

Work Location: In person

📌 QA Lead – Marketing Automation (Bengaluru)
🏢 Thought Frameworks
📍 Bengaluru