Social Media Content Executive – Content Writing & Creative Strategy (Agra)

Social Media Content Executive – Content Writing & Creative Strategy (Agra)

10 Nov
|
Touchstone Infotech
|
Agra

10 Nov

Touchstone Infotech

Agra

Touchstone Infotech LLP is a digital marketing and technology agency serving businesses in India and international markets, including the USA, UK, Canada, and Australia.

We specialize in SEO, social media marketing, paid advertising, CRM automation, and AI-powered business growth solutions.

We are looking for a creative and research-oriented Social Media Content Executive who can transform business ideas into engaging social media content for multiple brands and industries.

Key Responsibilities

- Research and develop engaging content ideas for LinkedIn, Instagram, Facebook, YouTube Shorts, and other platforms.
- Create monthly social media content calendars for Touchstone and client accounts.
- Write captions, headlines, hooks, CTAs, and carousel content.
- Develop creative scripts and storyboards for Instagram Reels and YouTube Shorts.
- Research industry trends, competitors, audiences, and relevant social media formats.
- Create content briefs for graphic designers and video editors.
- Adapt content for different industries, including real estate, education, e-commerce, healthcare, and technology.
- Write professional B2B content for LinkedIn and brand-building campaigns.
- Use AI tools such as ChatGPT to assist with content research, ideation, and drafting while ensuring originality and accuracy.
- Coordinate with designers, editors, and account managers to ensure timely content delivery.
- Review completed creatives for copy accuracy, consistency, and brand guidelines.
- Support content scheduling and basic performance analysis when required.

Required Skills

- 1–3 years of experience in social media content creation, content writing, or digital marketing.
- Excellent English writing, grammar, and proofreading skills.
- Strong understanding of Instagram, Facebook, LinkedIn, and short-form video content.
- Experience writing engaging captions, hooks, carousel copy, and Reel scripts.




- Ability to research unfamiliar industries and develop relevant content.
- Practical understanding of ChatGPT or similar AI writing tools.
- Basic familiarity with Canva and social media scheduling tools.
- Ability to handle multiple client projects and meet deadlines.

Preferred Skills

- Previous experience with a digital marketing or creative agency.
- Experience writing content for international audiences.
- Portfolio of social media posts, LinkedIn content, or Reel scripts.
- Basic video editing or content repurposing skills.
- Understanding of organic social media metrics.

Performance Expectations

- Deliver accurate and timely monthly content calendars.
- Develop original, audience-relevant content ideas.
- Produce clear, engaging captions and video scripts.
- Maintain brand voice and quality across client accounts.
- Coordinate content effectively with the design and social media teams.
- Minimize revisions through good research, proofreading, and attention to detail.

Important

This is primarily a content creation and copywriting role.

Advanced graphic design, skilled video editing, paid advertising, and independent client account management are not primary responsibilities.

How to Apply

Submit your updated resume along with a portfolio containing:

- Three social media post samples.
- Two Instagram Reel or YouTube Shorts scripts.
- One LinkedIn post or B2B writing sample.

Shortlisted candidates will complete a practical content creation assessment.

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

- Health insurance
- Paid sick time
- Paid time off

Application Question(s):

- Have you independently created social media content calendars, captions, carousel copy, and Reel scripts?
- Have you used AI tools such as ChatGPT for content research, ideation, or writing?

Experience:

- Content creation: 2 years (Preferred)

Location:

- Agra, Uttar Pradesh (Required)

Work Location: In person

📌 Social Media Content Executive – Content Writing & Creative Strategy (Agra)
🏢 Touchstone Infotech
📍 Agra

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