Indeed Job Title

B2B Lead Generation Executive

We are looking for a research-oriented and results-driven B2B Lead Generation Executive to identify potential business customers, connect with the right decision-makers, and generate qualified sales opportunities for our services.

This role involves prospect research, contact verification, database management, personalized outreach, follow-ups, and initial lead qualification. You will work closely with the sales team to understand our ideal customer profile and identify businesses with relevant needs and genuine potential to become clients.

Success is measured by the quality of prospects, meaningful conversations, and qualified sales opportunities—not by the size of the database.

Key Responsibilities

1. B2B Prospect Research

- Research target businesses based on industry, location, company size, business model, and potential service requirements.
- Identify companies that match our ideal customer profile and show relevant buying signals.
- Use Google Search, Google Maps, LinkedIn, business directories, company websites, and other reliable sources to discover potential customers.
- Research company activities, services, and online presence to determine whether they are suitable prospects.
- Explore new industries, markets, and prospect sources to maintain a consistent pipeline of relevant opportunities.

2. Decision-Maker Identification & Contact Verification

- Identify relevant decision-makers, including Founders, CEOs, Directors, Business Owners, and Marketing Heads.
- Find and verify professional email addresses, phone numbers, LinkedIn profiles, and company information.
- Use research and enrichment tools to complete missing contact details where possible.
- Validate prospect information before adding contacts to outreach campaigns.
- Maintain accurate records of contact sources, verification status, and relevant business details.

3. Database Building & Management

- Build targeted prospect databases organized by industry, location, company size, decision-maker role, and other relevant criteria.
- Clean and maintain contact lists by removing duplicates, invalid details, irrelevant prospects,



and outdated records.
- Segment prospects to support personalized outreach and effective follow-up.
- Keep all lead information organized and accessible through the CRM or tracking sheet.
- Regularly review database quality to ensure the sales team receives accurate, usable prospect information.

4. Outreach & Follow-Up

- Execute personalized B2B outreach through cold email and LinkedIn, using WhatsApp where appropriate and permitted.
- Tailor messages to each prospect’s business, role, potential challenges, or service requirements.
- Manage follow-up sequences professionally for prospects who have not responded.
- Respond to initial enquiries and maintain conversations with interested prospects.
- Use relevant research and context to make outreach useful and specific rather than relying on generic mass messaging.
- Follow applicable communication, privacy, and opt-out requirements.

5. Lead Qualification & Sales Handover

- Review prospect responses to identify genuine interest and potential business opportunities.
- Qualify leads based on business fit, service requirements, decision-making role, and readiness to discuss solutions.
- Book meetings with interested prospects or pass qualified leads to the sales team with relevant context.
- Record conversations, lead status, next steps, and follow-up dates accurately.
- Coordinate with sales to ensure qualified opportunities are handled promptly.

6. Performance Tracking & Improvement

- Track prospecting activity, verified contacts, outreach responses, positive replies, meetings booked, and qualified leads.
- Test different industries, audiences, messaging approaches, and prospect sources to improve results.
- Identify which research and outreach methods produce the highest-quality opportunities.




- Work with the sales team to gather feedback on lead quality and refine targeting criteria.
- Share regular reports on pipeline progress, campaign performance, and opportunities for improvement.

Experience

- Experience in B2B lead generation, sales prospecting, business development, market research, or outbound outreach is preferred.
- Freshers with strong research, communication, and organizational skills may also apply.
- Hands-on experience with prospecting platforms, contact verification, CRM systems, or cold outreach tools will be an advantage.

Who Can Apply

- Candidates who enjoy researching businesses and identifying relevant decision-makers.
- Individuals who can build accurate databases and communicate professionally with potential clients.
- People who understand the importance of personalized outreach, consistent follow-ups, and lead qualification.
- Candidates who can work independently while coordinating with the sales team.
- Applicants who focus on generating relevant sales opportunities rather than simply collecting contact details.

Tools & Platforms

Apollo.io, LinkedIn Sales Navigator, Google Search, Google Maps, business directories, email verification tools, CRM systems, Excel, Google Sheets, and AI-powered research and outreach tools.

Must Have

- Strong online research and prospect identification skills.
- Ability to find and verify decision-maker contact details.
- Positive written communication and professional outreach skills.
- Attention to detail in database management and lead tracking.
- Understanding of cold email, LinkedIn outreach, follow-up sequences, and basic lead qualification.
- Ability to use feedback and campaign data to improve lead quality.
- A results-oriented mindset focused on qualified opportunities and sales outcomes rather than database size alone.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 B Lead Generation Executive (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad