Company: Wise Cat Group
Location: Remote
Employment Type: Full-Time

About the Role

We are looking for an experienced SEO Specialist to manage and improve organic search performance across four businesses operating in the UAE:

- Wise Cat Business Services – Business setup, company formation, visas and PRO services
- Wise Cat Real Estate – UAE real estate brokerage
- Wise Cat Software House – Logistics and accounting software
- Dar Al Masar Building Materials Trading – Safety equipment and building materials

You will take ownership of SEO strategy and execution across these businesses while supervising and guiding two SEO Interns.

Key Responsibilities

- Develop and execute SEO strategies for all four businesses.
- Conduct keyword research, competitor analysis and search-intent analysis.
- Plan keyword-to-page mapping and identify opportunities for new landing pages and content.
- Manage on-page SEO, including titles, headings, metadata, internal linking and content optimization.
- Conduct technical SEO audits and identify indexing, crawling, site structure and performance issues.
- Manage Google Search Console, GA4 and SEO tools such as Ahrefs, Semrush or similar.
- Develop SEO content strategies and briefs.
- Manage Local SEO and Google Business Profile optimization where relevant.




- Develop backlink and authority-building strategies.
- Monitor keyword rankings, organic traffic, conversions and organic lead generation.
- Stay updated on Google algorithm changes, AI search and Generative Engine Optimization (GEO).
- Delegate work to two SEO Interns, review their output and ensure SEO tasks are completed accurately.

Requirements

- Strong practical experience in SEO.
- Good knowledge of keyword research, on-page SEO, technical SEO and content SEO.
- Experience with Google Search Console and Google Analytics.
- Experience with tools such as Ahrefs, Semrush, Screaming Frog or similar.
- Strong understanding of search intent and commercial keywords.
- Knowledge of website structure, internal linking and Local SEO.
- Valuable analytical and problem-solving skills.
- Strong written English and attention to detail.
- Ability to manage multiple websites and priorities.
- Ability to supervise and guide junior SEO team members.

Preferred

- Experience working on UAE-focused websites.
- Experience in lead generation, real estate, B2B software, professional services or e-commerce SEO.
- Familiarity with WordPress.
- Understanding of CRO, conversion tracking and AI/GEO search optimization.

Work Location: Remote

📌 SEO Specialist (India)
🏢 Wise Cat Real Estate
📍 India