About the Company

Bandevi Global Group provides IT and software development services, including websites and applications, CRM and ERP systems, travel technology, customer portals, and business automation solutions.

Job Summary

We are looking for an Email Marketing Executive to generate qualified IT sales leads through targeted email campaigns for the US and UK markets.

You will research potential business customers, create relevant email content, manage outreach and follow-up campaigns, and identify prospects interested in our IT services. You will work closely with the sales team to convert positive responses into discovery calls and qualified business opportunities.

Key Responsibilities

- Research businesses and relevant decision-makers in the US and UK based on agreed target industries and customer profiles.
- Build, verify, segment, and maintain business contact lists using approved sources and research tools.
- Identify prospects with potential requirements for website development, applications, CRM and ERP systems, travel technology, and automation services.
- Write personalised outreach emails, subject lines, follow-up sequences, and clear calls to action.
- Set up and manage email campaigns, scheduling outreach according to prospect time zones and campaign priorities.
- Monitor responses, reply promptly, and understand interested prospects’ business needs and project requirements.
- Qualify enquiries and coordinate discovery calls or demonstrations with the sales and technical teams.
- Maintain accurate CRM records, including contact history, responses, requirements, lead status, and next actions.
- Test different messages, subject lines, audience segments, and follow-up schedules to improve qualified responses and meeting conversions.
- Monitor delivery issues and bounced emails; remove duplicate or invalid contacts and maintain accurate unsubscribe and suppression records.
- Coordinate with the sales team to keep service descriptions, offers, and commercial claims accurate.




- Prepare regular campaign reports and recommend improvements based on results and sales-team feedback.

Required Skills and Experience

- Experience in B2B email marketing, outbound lead generation, or a related business development role.
- Solid written English and the ability to create clear, relevant, and persuasive business emails.
- Good prospect research, contact-list management, and audience segmentation skills.
- Familiarity with email campaign platforms, CRM systems, spreadsheets, and prospecting tools.
- Understanding of email deliverability, bounce management, follow-up sequences, and unsubscribe handling.
- Ability to review campaign data and identify changes that improve lead quality and conversion.
- Strong organisation, attention to detail, and consistent follow-up.
- Ability to coordinate effectively with sales and technical teams.

Preferred Experience

- Previous experience generating leads for IT services, software development, websites, CRM, ERP, or similar business solutions.
- Experience running campaigns targeting US or UK businesses.
- A record of generating qualified enquiries and arranging sales meetings through email outreach.
- Familiarity with the business needs of owners, founders, operations managers, and other software-buying decision-makers.

Performance Expectations

Performance will be assessed against agreed targets for positive responses, qualified leads accepted by the sales team, meetings booked and attended, and sales opportunities generated. Contact-list quality, campaign delivery, and timely follow-up will also be reviewed.

How to Apply

Apply through Indeed with your updated CV.

Please include your relevant email marketing experience, markets handled, campaign and CRM tools used, and notice period. A brief summary of previous campaign results is welcome.

Company website: bandeviglobalgroup.com

Pay: ₹11,000.00 - ₹44,000.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Email Marketing Specialist (Gurugram)
🏢 BANDEVI GLOBAL GROUP
📍 Gurugram