Job Description – Meta Ads Specialist

Company: BrandRizeUp
Location: Greater Noida
Work Mode: Work From Office (WFO)
Experience: 1–2 Years
Employment Type: Full-Time

About the Role

BrandRizeUp is looking for a performance-driven Meta Ads Specialist with hands-on experience in planning, creating, managing, and optimizing Facebook and Instagram advertising campaigns. The ideal candidate should have a strong understanding of paid advertising strategies, audience targeting, creative optimization, and lead generation, with a focus on delivering high-quality leads and measurable campaign results.

Key Responsibilities

- Plan, create, launch, and manage Meta Ads campaigns across Facebook and Instagram.
- Develop effective advertising strategies based on client objectives and target audiences.
- Generate high-quality leads while maintaining cost-effective CPL.
- Conduct audience research, interest targeting, retargeting, and lookalike audience creation.
- Optimize ad creatives, primary text, headlines, and CTAs to improve campaign performance.
- Monitor campaign performance, budgets, CPL, CTR, conversion rates, and lead quality.
- Perform A/B testing of creatives, audiences, ad copies, and campaign strategies.
- Identify underperforming campaigns and implement optimization strategies.
- Develop lead generation funnels and improve conversion rates.
- Coordinate with the creative and content teams to develop high-performing ad creatives.
- Prepare regular campaign performance reports and provide actionable insights.
- Stay updated with Meta Ads policies, platform updates, and the latest advertising trends.





Required Skills & Qualifications

- 1–2 years of practical experience in Meta Ads management.
- Strong knowledge of Facebook Ads Manager and Business Suite.
- Experience in lead generation campaigns and conversion-focused advertising.
- Understanding of campaign structures, objectives, bidding strategies, and budget optimization.
- Knowledge of audience research, targeting, retargeting, and lookalike audiences.
- Ability to analyze campaign data and improve lead quality.
- Experience in creative testing and ad copy optimization.
- Understanding of landing pages, instant forms, pixels, and conversion tracking.
- Strong analytical, communication, and problem-solving skills.

Preferred Skills

- Experience handling multiple client campaigns across different industries.
- Knowledge of international lead generation campaigns (USA, UK, UAE, etc.).
- Experience in building and optimizing lead generation funnels.
- Understanding of Google Analytics and Meta Pixel.
- A portfolio or previous campaign performance reports will be an advantage.

What We Offer

- Competitive salary based on experience and skills.
- Performance-based growth opportunities.
- Opportunity to work on national and international client campaigns.
- Professional and growth-oriented work setting.
- Hands-on exposure to diverse industries and advertising strategies.

How to Apply

Interested candidates can share their updated resumes along with previous campaign experience or performance reports.

Email: [email protected]

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Facebook Ads Manager (Noida)
🏢 BrandRizeup Pvt Limited Comapany
📍 Noida