About the Role

Apollo Cradle is looking for a passionate and results-driven Marketing Activation & Neighbourhood Marketing Executive to strengthen our community presence across key catchment areas. This role focuses on reaching expectant mothers, young families, and women in their reproductive years through targeted ground-level activations — including maternity health camps, antenatal workshops, community events, and corporate wellness programmes. You will be the face of Apollo Cradle in the neighbourhood, building trust and awareness for our maternity, gynaecology, and newborn care services.

Key Responsibilities

Health Camps & Screening Drives

- Organise and execute free maternity health camps covering antenatal check-ups, gynaecology consultations, fertility awareness, and newborn care screenings.
- Coordinate with Apollo Cradle's gynaecologists, obstetricians, and paediatricians for doctor participation at camps.
- Manage all camp logistics — venue booking, patient registration, equipment, medicines, branding, and post-camp follow-up calls.
- Track camp attendance, leads generated, and OPD/delivery conversions from each activation.

Antenatal & Parenting Events

- Plan and execute antenatal classes, mommy-baby workshops, breastfeeding awareness sessions, and new parent orientation programmes both at the hospital and in the community.
- Organise baby showers, gender-neutral maternity celebrations, and Apollo Cradle-branded community events to build emotional connect with expectant mothers.
- Coordinate with internal clinical teams for content and speaker participation at events.
- Manage event branding, photography/videography,



giveaways, and social media coverage.

Neighbourhood & Local Area Marketing (LAM)

- Build and execute a monthly LAM calendar covering societies, schools, creches, play areas, and mother-baby retail touchpoints within the hospital's catchment area.
- Establish and nurture relationships with Obstetricians, Gynaecologists, Paediatricians, and General Practitioners (GPs) in the neighbourhood for referral generation.
- Visit maternity wear stores, baby product outlets, childbirth preparation studios, and yoga/Lamaze centres to create referral partnerships.
- Conduct door-to-door awareness drives, society notice board placements, and targeted pamphlet distribution to pregnant women and young families.

Corporate & Institutional Tie-Ups

- Approach corporates, IT parks, and large employers to offer Apollo Cradle's maternity health packages and employee wellness benefits for female employees.
- Present maternity packages, delivery programmes, and newborn care plans to HR managers and corporate wellness teams.
- Tie up with schools, playgroups, and creches for paediatric health camps and awareness sessions targeting parents.

Reporting & Internal Coordination

- Maintain daily, weekly, and monthly MIS reports tracking activations,



footfall, leads, OPD visits, and admissions linked to marketing activities.
- Coordinate with the digital marketing team for real-time social media coverage and post-event content creation.
- Collaborate with the Business Development Manager and clinical teams to align activation plans with hospital occupancy and seasonal maternity trends.

Qualifications & Requirements

Education

- Graduate in any discipline; MBA/PGDM in Marketing or Healthcare Management preferred.
- Certification in Healthcare or Hospital Marketing is an added advantage.

Experience

- 2–5 years of experience in field marketing, BTL activations, or business development — experience in a maternity hospital, women's health brand, or paediatric centre is strongly preferred.
- Demonstrated ability to plan and execute health camps, community events, and referral programmes.

Skills & Competencies

- Empathetic and warm communication style
- Strong on-ground execution skills with the ability to manage multiple activations simultaneously.
- Self-starter with a target-oriented mindset; comfortable working in the field five or more days a week.
- Proficiency in MS Office (Excel, PowerPoint, Word); familiarity with CRM tools is a plus.
- Two-wheeler or car with valid driving licence preferred for field mobility.
- Fluency in the local language(s) along with English is essential.

Pay: ₹35,000.00 - ₹45,000.00 per month

Perks:

- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Marketing activation /Neighbourhood Marketing Senior Executive (Koramangala)
🏢 Apollo Speciality Hospitals
📍 Koramangala