Job Description: Paid Ads Specialist

Job Title: Paid Ads Specialist
Department: Digital Marketing
Experience: 1–3 Years (Flexible based on skills)
Employment Type: Full-Time
Location: Plot No. 69, Ahinsa Khand 2, Indirapuram, Ghaziabad, Uttar Pradesh 201014

About the Role

We are looking for a result-driven and analytical Paid Ads Specialist to plan, execute, manage, and optimize paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, and other paid marketing channels, with a strong focus on generating quality leads, driving conversions, and maximizing return on ad spend (ROAS).

Key Responsibilities

- Plan, create, launch, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
- Develop effective campaign strategies to achieve business objectives, including lead generation, website traffic, sales, and brand awareness.
- Conduct audience research, keyword research, competitor analysis, and market research.
- Monitor daily campaign performance, budgets, CPC, CPM, CTR, CPL, CPA, and ROAS.
- Optimize campaigns to improve conversion rates and reduce customer acquisition costs.
- Create and test different ad copies, creatives, headlines, and audience segments.
- Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4, and platform-specific tracking tools.
- Analyze campaign data and prepare regular performance reports.




- Coordinate with the creative and content teams to develop high-performing ad creatives.
- Identify new opportunities, trends, and strategies to improve campaign performance.
- Manage advertising budgets effectively and ensure maximum return on investment.

Required Skills & Qualifications

- 1–3 years of hands-on experience in paid advertising or performance marketing.
- Strong knowledge of Google Ads and Meta Ads Manager.
- Experience in lead generation and conversion-focused campaigns.
- Understanding of keyword research, audience targeting, retargeting, and remarketing.
- Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Understanding of important marketing metrics such as CPC, CPM, CTR, CPL, CPA, and ROAS.
- Strong analytical, problem-solving, and communication skills.
- Ability to manage multiple campaigns and meet performance targets.

Preferred Qualifications

- Google Ads Certification.
- Meta Blueprint Certification.
- Experience with LinkedIn Ads or YouTube Ads.
- Basic understanding of landing page optimization and conversion rate optimization (CRO).
- Experience with A/B testing and marketing automation tools.

Key Performance Indicators (KPIs)

- Quality lead generation and conversion volume.
- Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
- Return on Ad Spend (ROAS).
- Click-Through Rate (CTR) and Conversion Rate.
- Campaign performance and budget utilization.
- Overall contribution to business growth.

Pay: ₹15,000.00 - ₹25,000.00 per month

Advantages:

- Flexible schedule

Work Location: In person

📌 Paid Ads Specialist (Ghaziabad)
🏢 SocialCTR Solutions Private
📍 Ghaziabad