ABOUT XAPADS MEDIA

Xapads Media is a global AdTech company offering audience reaching, digital monetization, and performance marketing solutions. We deliver data-driven campaign performance across global markets by connecting brands, publishers, and platforms with targeted digital solutions. Driven by technology, cross-functional collaboration, and continuous content innovation, Xapads empowers brands to build meaningful presence across major social and digital channels.

We believe that a strong organization is built on strong people and a culture that enables them to grow. Recognized as a Excellent Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, We believe in building not just careers, but fostering an environment where people can grow, make a meaningful impact, and contribute to something enduring.

ABOUT THE SEGMENT

The Social Media and Brand Communications team builds global awareness, authority, and engagement across all Xapads product lines and international markets. The team simplifies complex programmatic, advertising technology, and publisher monetizing concepts into sharp, compelling narratives across social media, digital campaigns, executive thought leadership, and corporate communications.

THE ROLE

The Copywriter will strengthen Xapads’ brand and social communication capabilities by creating clear, engaging, and persuasive content across global digital channels. Operating as a core creative storyteller, this person will translate complex AdTech products, business objectives, and campaign briefs into impactful copy that highlights Xapads’ value proposition. The role independently owns content from brief interpretation and research through drafting, executive ghostwriting, editing, and final publishing handoff while maintaining strong brand consistency across all platforms.

WHAT YOU'LL OWN

- End-to-End Content Ownership: Own assigned content deliverables from brief interpretation and independent research through drafting, editing, fact-checking, and final handoff.
- Social & Campaign Messaging: Own social media copy, campaign narratives, ad copy, and pitch messaging across global brand initiatives.
- Executive & Brand Voice:



Own executive ghostwriting and thought-leadership communications, capturing leadership perspectives in a credible, authentic tone.
- Brand Consistency: Ensure consistent brand voice, terminology, narrative quality, and clarity across all digital channels and client-facing presentations.

WHAT YOU'LL DO

- Campaign & Social Copywriting: Create compelling copy for social media platforms, brand campaigns, advertising materials, PR initiatives, award submissions, and client pitches.
- AdTech Simplification: Translate technical AdTech, programmatic, mobile performance, and digital advertising concepts into clear, accessible, and creative communications.
- Long-Form & Thought Leadership: Develop long-form articles, case studies, blogs, and executive ghostwritten pieces for leadership LinkedIn profiles and industry publications.
- Cross-Functional Collaboration: Partner with design, social media, marketing, product, SEO, sales, and executive leadership to brainstorm creative concepts, messaging strategies, and campaign plans.
- Editing & Quality Assurance: Edit and refine content to preserve accuracy, logical flow, proper grammar, brand voice, and clear calls-to-action.
- SEO & Workflow Optimization: Apply foundational SEO principles to web and long-form content while utilizing AI-assisted tools responsibly to support research and workflow efficiency.

WHAT WE'RE LOOKING FOR

- Relevant Experience: 1–3 years of professional copywriting or content writing experience in an agency (creative/digital) or in-house marketing setting. A strong portfolio showcasing creative storytelling and campaign execution is essential.
- Core Writing & Grammar Skills: Exceptional command of American English grammar, vocabulary, structural editing, and proofreading.
- Executive Ghostwriting Capability:



Demonstrated ability to interview leaders or subject-matter experts and translate raw inputs into credible, well-structured thought-leadership posts.
- Research & Fact-Checking: Strong ability to research unfamiliar B2B or technical topics, verify claims independently, and explain complex subjects simply.
- Adaptable Tone: Ability to tailor voice, messaging depth, and calls-to-action based on target audiences, digital platforms, and business goals.

GOOD TO HAVE

- Industry Background: Prior copywriting experience in B2B technology, SaaS, digital advertising, ad-tech, or programmatic media ecosystems.
- Agency Background: Hands-on experience working in creative or digital marketing agencies.
- SEO & AI Familiarity: Basic knowledge of search intent, keyword integration, and experience leveraging AI tools for content research and workflow support.

WHAT SUCCESS LOOKS LIKE

- Consistently deliver sharp, engaging social copy and creative campaign narratives aligned with business goals with minimal revisions.
- Successfully ghostwrite authentic, authoritative thought-leadership content for executive leadership across professional channels.
- Seamlessly translate technical AdTech and product updates into explicit, high-impact content that elevates Xapads’ global market positioning.

Life at Xapads Media:

At Xapads Media, we place a strong emphasis on employee growth and continuous development. Individuals are encouraged to build expertise, take ownership of their work, and explore areas that align with their interests over time.

Our culture supports collaboration, knowledge sharing, and open communication. Teams engage in ongoing discussions, exchange ideas, and contribute to broader conversations across the business.

We also value moments that bring teams together-recognising achievements, sharing progress, and building a sense of collective momentum.

To learn more about our culture and ways of working, visit: https://www.xapads.com/life-at-xapads

Location: Noida, India

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
- Work from home

Work Location: In person

📌 Copywriter (Noida)
🏢 Xapads Media
📍 Noida