Company: Wise Cat Group
Location: Remote — India
Employment Type: Full-Time

This position is open only to candidates currently residing in India.

About the Role

We are looking for a Social Media Manager to manage and grow the social media presence of four UAE-based businesses:

- Wise Cat Business Services – Business setup, company formation, visas and PRO services
- Wise Cat Real Estate – UAE real estate brokerage
- Wise Cat Software House – Logistics and accounting software
- Dar Al Masar Building Materials Trading – Safety equipment and building materials

You will be responsible for planning content, managing social platforms, coordinating creative production, engaging with audiences, and helping generate meaningful enquiries and brand growth.

Key Responsibilities

- Develop and manage social media strategies for all four businesses.
- Create monthly and weekly content calendars.
- Plan content pillars, post ideas, reels, carousels and campaigns.
- Write captions, hooks, scripts and social media copy.
- Coordinate with the Graphic Designer + Video Editor for creative production.
- Schedule and publish content across relevant platforms.
- Manage Instagram, LinkedIn, Facebook, TikTok, YouTube and other relevant channels.
- Monitor comments, DMs, mentions and audience interactions.
- Identify genuine enquiries and coordinate lead handover to the relevant team.
- Track content performance, engagement, reach, follower growth and enquiries.
- Identify top-performing content and use insights to improve future content.
- Monitor competitors,



social trends and new content opportunities.
- Repurpose content across different platforms and formats.
- Work with the SEO Specialist to identify useful content topics.
- Work with the Performance Marketing Specialist to develop content suitable for paid campaigns.
- Maintain consistent brand tone, messaging and quality across all businesses.

Requirements

- Hands-on experience managing business social media accounts.
- Solid understanding of Instagram, LinkedIn, Facebook, TikTok and short-form video content.
- Good copywriting, caption writing and scripting skills.
- Ability to create structured content calendars and manage multiple brands.
- Strong understanding of content formats, hooks, engagement and audience behaviour.
- Ability to interpret social media analytics and improve content based on performance.
- Good written English and communication skills.
- Strong organizational skills and attention to detail.
- Ability to coordinate effectively with designers, video editors and other marketing team members.

Preferred

- Experience managing multiple brands or industries.
- Experience with UAE-focused businesses or audiences.
- Experience in real estate, business services, B2B software, professional services or product-based businesses.
- Basic understanding of paid social media and performance marketing.
- Familiarity with social media scheduling and analytics tools.
- Experience creating scripts and concepts for short-form video content.

Pay: From ₹30,000.00 per month

Work Location: Remote

📌 Social Media Manager (India)
🏢 Wise Cat Real Estate
📍 India