BRAND CONTENT SPECIALIST

GCIC FINSERVE LIMITED
Location: Delhi NCR
Employment Type: Full-Time
Experience: 2–4 Years
Compensation: ₹30,000–40,000 per month, depending on experience and capabilities

ABOUT GCIC FINSERVE

GCIC FINSERVE is a financial services and investment distribution firm serving investors across Mutual Funds, Specialised Investment Funds (SIFs), Portfolio Management Services (PMS) and Alternative Investment Funds (AIFs).

We are building a financial brand that people recognise, understand and trust. And for that we are looking for a creative and visually driven individual who can shape GCIC’s brand identity through compelling content, videos, campaigns and digital storytelling.

THE ROLE

We are looking for a brand content specialist who can take ownership of content creation and visual communication across GCIC’s marketing channels. The role involves developing content from concept to completion, including ideation, scripting, designing, shooting, editing and publishing. You will work closely with the marketing team to translate campaign ideas, financial insights and brand initiatives into engaging visual content that strengthens GCIC’s brand presence.

KEY RESPONSIBILITIES

1. Video Production & Editing

- Conceptualise, shoot and edit engaging video content for Instagram, LinkedIn, YouTube and other digital platforms.
- Develop reels, short-form videos, explainers, talking-head videos, interviews and brand films.
- Create motion graphics, animations and visual storytelling formats.
- Handle the video production process from scripting and shooting to editing, sound design and final delivery.
- Develop video content around financial concepts, market developments, investment awareness and GCIC’s brand initiatives.

2. Creative Design & Visual Communication

- Design high-quality creatives, carousels, infographics, illustrations and other digital marketing assets.
- Translate complex financial information into simple, visually engaging and easy-to-understand communication.
- Develop visual concepts for marketing campaigns,



brand activations and promotional initiatives.
- Maintain consistency across GCIC’s visual identity, typography, colour palette and communication style.
- Explore creative design formats and visual storytelling techniques.

3. Content Strategy & Development

- Work with the marketing team to develop content ideas and creative directions.
- Research relevant topics, industry developments, audience interests and emerging content formats.
- Develop scripts, storyboards, captions and creative briefs for different content formats.
- Adapt content for different platforms while maintaining consistency in brand messaging.
- Identify opportunities to make financial communication more engaging, relatable and accessible.

4. Campaign Creative Development

- Translate marketing campaign concepts into visual communication and creative assets.
- Develop campaign-specific videos, promotional creatives, digital advertisements and supporting content.
- Collaborate with the marketing team to establish visual directions for offline and experiential marketing campaigns.
- Create supporting digital content to amplify offline campaigns and extend their reach across digital platforms.
- Coordinate with external production teams, photographers, videographers and agencies whenever required.

5. Digital Content & Brand Amplification

- Manage the visual content pipeline across GCIC’s social media platforms.
- Prepare and publish content in coordination with the marketing team.
- Identify relevant trends, formats and creative opportunities to improve audience engagement.
- Monitor content performance, analyse engagement and identify opportunities for improvement.




- Maintain a consistent publishing schedule and ensure timely delivery of creative assets.

SKILLS & QUALIFICATIONS

- 2–4 years of experience in content creation, video production, graphic design or digital marketing.
- Strong proficiency in video editing software such as Adobe Premiere Pro, After Effects or DaVinci Resolve.
- Proficiency in graphic design tools such as Adobe Photoshop, Illustrator or Canva.
- Good understanding of short-form video formats, reels, motion graphics and digital storytelling.
- Strong visual sense, creative thinking and attention to detail.
- Ability to develop content independently from concept to final output.
- Good understanding of Instagram, LinkedIn and YouTube content formats.
- Strong communication, scripting and storytelling abilities.
- Ability to manage multiple creative projects and meet deadlines.

PREFERRED EXPERIENCE

Candidates with experience in the following areas will be preferred:

- Brand Content Creation
- Video Production & Editing
- Social Media Creative Design
- Motion Graphics & Animation
- Digital Advertising
- Visual Storytelling
- Creative Campaign Development

Experience working with advertising agencies, creative studios, production houses or established consumer brands would be an advantage.

A solid portfolio demonstrating video production, editing, graphic design and creative storytelling is essential.

WHAT WE EXPECT FROM YOU

We are looking for someone who can take an idea and turn it into compelling content. You should be comfortable handling the complete creative process, including:

- Developing original content ideas.
- Writing scripts and preparing storyboards.
- Designing and creating visual assets.
- Shooting and editing videos.
- Developing campaign creatives.
- Preparing platform-specific content.
- Publishing and analysing content performance.

We value creativity, ownership, consistency and the ability to execute ideas independently.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Brand content specialist (Delhi)
🏢 Gcic Finserve
📍 Delhi