10 Nov
|
IInfotanks
|
Bengaluru
10 Nov
IInfotanks
Bengaluru
Title : SEO Strategist
Experience:
3 to 4 Years in SEO Strategy
Location:
Bangalore Work from Office Shift: 5 PM to 3 AM
What You'll Do
Search Strategy
• Own end-to-end SEO strategy for multiple client accounts: technical audits, keyword architecture, on-page direction, link strategy, and performance tracking
• Build entity-based content frameworks and topical authority maps that hold up across algorithm updates, not just current best practices
• Design keyword clusters that account for search intent shifts, SERP feature targeting, and AI Overview eligibility
• Develop and maintain llms.txt strategy and entity optimisation as part of standard client delivery AI SEO and GEO
• Lead AI search optimisation (GEO, AEO, LLMO) for clients: structured data, entity coverage, passage optimisation, and share-of-answers tracking
• Monitor how client content performs in ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot, and adjust strategy accordingly
• Build citation-worthy content frameworks that position clients as source entities in AI-generated responses
• Stay ahead of the model training cycles, crawl behavior shifts, and retrieval logic changes that affect AI visibility Technical SEO
• Conduct and deliver comprehensive technical audits: crawlability, indexation, Core Web Vitals, schema, site architecture, and log file analysis where needed
• Work with developers to implement fixes and track resolution
• Own structured data strategy across schema types relevant to each client's vertical Content and Cross-Team Direction
• Partner directly with the Content Strategist to align keyword strategy with content architecture and brief quality
• Review content briefs and final output for SEO accuracy before client delivery
• Feed performance data back into content planning: what's ranking, what's decaying, what needs a refresh
• Present strategies and monthly SEO performance reviews to clients in plain language, not jargon soup Research and Intelligence
• Track Google algorithm updates in real time and assess client exposure within 24 hours of a confirmed update
• Maintain a running competitor intelligence view for each active account
• Run controlled SEO experiments: title tag variations, internal linking tests, content consolidation vs expansion decisions What We're Looking For Must-have:
• 3 to 4 years in SEO strategy, with at least 1 year focused on AI search or GEO
• Deep, current knowledge of Google's ranking systems: helpful content, spam policies, E-E-A-T, and whatever dropped last week
• Strong technical SEO fundamentals: you can read a crawl report, interpret Search Console data, and explain Core Web Vitals to a developer without Googling what they mean
• Experience building keyword architectures, not just running keyword research
• Comfort presenting strategy and performance data to clients directly
• A genuine, demonstrable obsession with how search works and where it's going Positive to have:
• Hands-on experience with AI search platforms: ChatGPT plugins, Perplexity rankings, Google AI Overviews optimisation
• Familiarity with entity SEO tools: Knowledge Graph API, schema validators, entity-based site audits
• Experience with log file analysis (Screaming Frog Log File Analyser, Splunk, or similar)
• Python or basic scripting ability for SEO automation and data pulling
• Published takes: blog posts, LinkedIn threads, Twitter/X commentary on algorithm updates (send us links, seriously)
📌 Search Engine Optimization Specialist (Bengaluru)
🏢 IInfotanks
📍 Bengaluru