Job Purpose To oversee the outreach activities for the BITSoM’s 2-year MBA ensuring quality and profile of students as per school objectives. Job Outline
• The incumbent is responsible for assisting in entire gamut of outreach activities for attracting a superior quality of students into the MBA program ensuring the goals of class size and quality are met.
• To meet the above objective, the incumbent will be required to assist in organizing various road shows, information sessions and lead & funnel management.
• The incumbent will also be required to work closely with Process, Counselling and Digital Marketing teams. Location
- Kalyan
- Maharashtra Job Responsibilities
• Strategizing of the annual outreach plan keeping in mind the school’s objectives
• Organize and execute impactful outreach events, including seminars, information sessions, and education fairs, to generate interest and drive applications for the MBA program.
• Design and deliver engagement-driven initiatives, such as workshops, leadership talks, coffee meetups.
• Establish and maintain strong relationships with prospective students and other relevant stakeholders to enhance the visibility and credibility of the MBA offering.
• Drive high student conversion rates by providing personalized counseling, program insights, and showcasing the BITS brand legacy, career outcomes, and alumni achievements.
• Monitor, analyse, and optimize outreach performance metrics regularly,



providing actionable insights for strategy refinement and lead quality improvement.
• Stay updated on trends in MBA education, competitor strategies, and market expectations to ensure differentiated positioning of the program.
• Collaborate proactively with digital marketing and process team to align messaging, campaign planning, and lead nurturing strategies. Knowledge / Education
• B.
Tech / MBA from a reputed university in India or abroad.
• Outstanding communication and interpersonal abilities and good command over the language
• Understanding of Indian higher education landscape and related policies would be a plus
• Quick learner and a strong team player
• Experience in team handling
• Passion for building world class institutions of higher education
• Proficiency in MS Office and other CRM, telephony tools Desirable Experience
• 8-11 years of experience in counselling, academic advising, or admissions in a higher education institution
• Experience working in a target-driven sales or student recruitment workplace
• Exposure to education technology platforms and student information systems Job Interface Internal:
• Process Team •Counsellors •Digital Marketing Team External:
• Prospective Students
• Parents / Guardians
• Educational Consultants •Outreach logistic partners •Test Prep Centres *Job responsibilities stated are not to be taken as an exhaustive statement of duties. Employees may be required to perform other job-related duties as necessary.

📌 Manager - Admissions & Outreach (Kalyan)
🏢 BITSoM - BITS School of Management
📍 Kalyan