Area Business Manager, CAR-T Patient Referral & Awareness Department Business Development / Patient Access Location Based in Metro/Non-Metro City, with extensive travel to Tier 1, 2 and 3 cities Reports to Regional Sales Manager Experience 2-7 years BBA (Sales/Marketing), B.
Pharm, BSc. Role Summary The Area Business Manager builds and maintains a network of referring hospitals, oncologists and haematologists in an assigned territory. The goal is to help eligible patients with relapsed/refractory B-cell acute lymphoblastic leukaemia (B-ALL) and B-cell non-Hodgkin lymphoma (B-NHL) reach CAR-T centres for evaluation and treatment. The role also drives awareness of CAR-T cell therapy among clinicians and the wider community in the territory.

Key Responsibilities
1. Referral network development
• Identify and map hospitals, oncology and haematology centres, and key treating physicians in the assigned territory.
• Build and sustain relationships with referring oncologists, haemato-oncologists, paediatric oncologists and hospital administrators.
• Visit referral hospitals regularly and maintain a structured call plan.
• Act as the single point of contact between referring centres and the CAR-T centre. 2. Patient referral facilitation
• Coordinate the referral pathway: sharing the centre's eligibility criteria, collecting clinical records, and scheduling consultations with the CAR-T treating team.
• Support patients and families with logistics: travel, appointment coordination, and information on the treatment journey, in coordination with the patient navigation team.
• Follow up with referring doctors on case status, in line with patient consent and privacy requirements.
• Track every referral from first contact through consultation,



evaluation and treatment. 3. Awareness and education
• Organise and support CME programmes, doctor meets, tumour boards and webinars on CAR-T therapy, with the medical team and invited experts presenting the clinical content.
• Share approved educational material with clinicians, and support patient awareness and community outreach initiatives.
• Represent the centre at regional medical conferences and oncology forums. 4. Territory management and reporting
• Plan and manage territory travel efficiently.
• Maintain accurate records of visits, referrals and conversion status in the CRM.
• Submit weekly and monthly reports covering activities, pipeline, challenges and market insights.
• Gather feedback and competitive intelligence on referral patterns and barriers to access (cost, distance, awareness, financing). 5. Cross-functional collaboration
• Work closely with the clinical team, medical affairs, patient navigation, finance/financial counselling and marketing teams. Compliance and Ethics
• All interactions must follow applicable regulations, including NMC guidelines, the UCPMP, and the organisation's code of conduct.
• No inducements, incentives or gifts to healthcare professionals in exchange for referrals.
• Only approved, scientifically accurate and balanced materials may be used.



No unapproved efficacy claims or guarantees of outcomes.
• Maintain patient confidentiality and ensure consent in all patient-related communication.
• Clinical decisions on eligibility and treatment rest solely with the treating physicians. Qualifications
•

Education:
BBA / B.
Pharm/BSc (MBA or M.
Pharm is an added advantage).
•

Experience:
up to 7 years in pharma, healthcare, hospital marketing or patient services. Internships in oncology or hospital settings are a plus. Skills and Competencies
• Solid communication and presentation skills in English and Hindi, with working knowledge of regional languages as an advantage.
• Ability to build trust with senior physicians and handle rejection with persistence.
• Willingness to learn complex clinical concepts (haematological malignancies, cellular therapy).
• Empathy and sensitivity in dealing with patients and families facing serious illness.
• Self-driven, organised and comfortable with independent field work.
• Proficiency in MS Office and CRM tools.
• Integrity and ethical judgement. Work Conditions
• Intense travel across the territory, including overnight trips.
• Valid driving licence preferred.
• Occasional weekend work for conferences and camps.

What We Offer
• Structured onboarding and training in oncology, haematology and CAR-T therapy.
• Opportunity to work at the frontier of cellular therapy in India.
• Clear career path toward Senior District Manager, Regional Manager and Patient Access leadership roles.
• Competitive fixed pay plus travel allowance. Any variable pay should be tied to activity and quality metrics, not to referral volume alone.

📌 Area Sales Manager (India)
🏢 Micro Crispr
📍 India