Senior Social Media Manager (Serilingampalle (M))

Senior Social Media Manager (Serilingampalle (M))

10 Nov
|
Important Business
|
Serilingampalle (M)

10 Nov

Important Business

Serilingampalle (M)

We’re not looking for a “content scheduler.”



We’re hiring an analytics -led Social Media Manager who can build a scalable content engine that drives:



- Reach

- Trust

- Conversions




Your mandate is simple:


Turn social media into a consistent growth channel—not just a content channel.




You will work closely with:


- Growth Team

- Copywriters

- Designers & Video Editors

- Influencers / Creators

- Founders

- Marketing Team


What You Will Own (KRAs)


1. Social Growth Engine (Core Ownership)

- Build and execute platform strategy across:
- Instagram

- YouTube (Long + Short Form)

- Other relevant platforms

- Own:
- Content calendar

- Posting cadence

- Distribution strategy




You are responsible for:


“How do we grow consistently every week?”




2. Content Performance System

- Identify:
- Winning formats

- Hooks

- Content themes

- Build:
- Repeatable content loops

- Scalable content frameworks

- Continuously:
- Test

- Iterate

- Optimize




You are responsible for:


“What content works and why?”




3. Creator & Influencer Engine

- Identify and onboard:
- 25K–150K follower creators

- Relevant talent partnerships

- Build:
- UGC pipeline

- Creator briefs

- Manage:
- Output quality

- Content consistency




You are responsible for:


“How do we generate high -quality content at scale?”




4.



Persona -Led Content Strategy

- Translate:
- Male vs Female psychology

- Age segments (35–60)


Into:


- Content themes

- Hooks

- Formats


5. Community & Engagement

- Drive:
- Comments

- Saves

- Shares

- Build:
- Active audience interaction

- Meaningful conversations




You are responsible for:


“Do people care enough to engage?”




6. Performance Analysis (CRITICAL)

- Track:
- Content -level performance

- Identify:
- Patterns

- Drop -offs

- Opportunities

- Turn insights into:
- Recent content ideas

- Better hooks

- Stronger formats


7. Social → Growth Integration

- Partner with Growth team to:
- Repurpose winning content into ads

- Align messaging across funnel




You are responsible for:


“How does social contribute to revenue?”




KPIs (How You’ll Be Measured)


Core Metrics:


1. Follower Growth Rate
- Target: 8–12% MoM

- Engagement Rate
- Target: 5–8%+

- Save & Share Rate (Critical)
- Indicates content depth & relatability

- Viral Content Ratio




- 15–30% of posts hitting 2–3x average reach

- Content Output Consistency
- 4–6 posts/week/platform

- UGC Volume
- 10–20 creator assets/week

- Social Contribution to Revenue
- Assisted conversions

- Retargeting performance

- Iteration Speed
- Testing cycles within 5–7 days




Requirements

What “Good” Looks Like

- Builds repeatable content systems & IPs

- Strong understanding of:
- Indian consumer behavior

- Platform algorithms

- Thinks in:
- Hooks

- Formats

- Distribution

- Obsessed with:
- Performance

- Speed

- Iteration


What We Don’t Want

- “Posting managers”

- Aesthetic -first, performance -later mindset

- People who don’t look at data

- Low ownership, execution -only profiles


Must -Have Skills

- Deep understanding of:
- Instagram

- YouTube

- Social algorithms

- Proven experience with:
- Influencer / UGC ecosystem

- D2C brands


Bonus (Big Plus)

- Experience in:
- Health / Wellness category

- Solid understanding of:
- Consumer psychology

- Performance content

- Ability to:
- Translate organic content into ad creatives


Final Note


This is not a content role.



This is a growth role disguised as social media.



We’re looking for someone who can build a content engine that drives real business outcomes—not just engagement.





📌 Senior Social Media Manager (Serilingampalle (M))
🏢 Important Business
📍 Serilingampalle (M)

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