Job Description – Digital Marketing ExecutiveCompany: Castlewood

Job Title: Digital Marketing Executive

Department: Marketing

Location: Kolkata

Employment Type: Full-Time

About CastlewoodCastlewood is a fitness equipment company focused on providing quality fitness solutions for home and commercial use. We are looking for a creative, result-oriented Digital Marketing Executive who can strengthen our online presence, generate leads, increase brand awareness and drive sales through digital platforms.

Key Responsibilities1. Social Media Management

- Manage the company's social media accounts, including Instagram, Facebook, YouTube and LinkedIn.
- Plan and execute monthly social media content calendars.
- Create engaging posts, reels, stories and promotional campaigns.
- Coordinate product shoots, fitness videos and promotional content.
- Increase followers, engagement and brand visibility.

2. Digital Advertising

- Plan, execute and manage Facebook and Instagram Ads.
- Run Google Ads campaigns to generate enquiries and sales.
- Monitor advertising budgets and optimize campaigns for better ROI.
- Generate qualified leads for fitness equipment sales.
- Track campaign performance and prepare regular reports.

3. Content Creation

- Create attractive product creatives, banners, promotional graphics and videos.
- Write engaging captions, product descriptions and advertising copies.
- Work with graphic designers and video editors when required.
- Develop promotional campaigns around recent product launches, festive offers and seasonal sales.

4. Website & E-commerce Management

- Update website content, product images, descriptions and pricing.
- Improve product visibility through basic SEO practices.
- Monitor website traffic and customer enquiries.




- Assist in improving online sales and conversion rates.

5. Marketplace Management

- Assist in managing product listings on platforms such as Amazon and Flipkart.
- Optimize product titles, descriptions, images and keywords.
- Monitor product performance and promotional activities.
- Required Skills & QualificationsGraduate in Marketing, Business Administration or a related field.
- 2–3 years of experience in digital marketing.
- Practical knowledge of Meta Ads Manager and Google Ads.
- Good understanding of Instagram, Facebook and YouTube marketing.
- Basic knowledge of SEO and Google Analytics.
- Knowledge of Canva, Photoshop or similar design tools.
- Good communication, copywriting and creative skills.
- Ability to analyse campaign performance and generate reports.
- Preferred CandidateExperience in e-commerce, consumer products, fitness or lifestyle brands will be an advantage.
- Someone who understands how digital marketing can translate into actual sales and business growth.
- Creative, proactive and capable of independently managing marketing activities.

Key Performance Indicators (KPIs)The candidate will be evaluated on:

- Growth in social media reach and engagement.
- Quality and quantity of leads generated.
- Cost per lead and advertising ROI.
- Website traffic and online enquiries.
- Growth in marketplace visibility and sales.
- Consistency and quality of content creation.
- What We OfferOpportunity to work with a growing fitness equipment brand.
- Scope to independently manage and develop digital marketing activities.
- Competitive salary based on experience and skills.
- Opportunity for career growth.

Interested candidates can share their CV along with examples of their previous digital marketing work.

📌 Digital Marketing Executive (Kolkata)
🏢 Castlewood India
📍 Kolkata