- Media Relations: Pitch stories and secure features in travel, food, and lifestyle publications.
- Press & Influencer Hosting: Plan and host Familiarisation (Fam) trips, press dinners, and vetted influencer stays.
- Event Execution: Coordinate logistics for hotel openings, menu launches, and exclusive promotional events.
- Reputation Management: Monitor online reviews (TripAdvisor, Google) and track brand sentiment.
- Content Creation: Draft press releases, media kits, and executive talking points.