Position: Zonal Business Manager International Sales

Designation: AGM / DGM / GM (depending on experience and capability)

Location: Noida, Uttar Pradesh

Reporting To: President International Sales

Experience: 15+ years of overall experience, including substantial experience in international business and channel sales

Team Handling: 24 team members

1. Job Overview

Our client is looking for an experienced and commercially driven Zonal Business Manager International Sales to lead and expand its international business across designated geographical territories.

The position will be responsible for developing international markets, driving revenue growth, managing distributors and channel partners, strengthening retail and wholesale networks, and expanding the company's presence across assigned global markets.

The ideal candidate should have solid experience in international sales, export business development, distributor management, general trade, modern trade, wholesale-driven business and corporate sales.

Candidates from Stationery, Writing Instruments, FMCG, Consumer Durables and Lifestyle/Household Products industries will be preferred.

The position requires a strong understanding of international distribution networks, market development, commercial negotiations, export sales operations and the ability to lead a small team while achieving regional business targets.

2. Key Responsibilities

A. International Business Development & Market Expansion

- Develop and execute international sales strategies for assigned geographical territories.
- Identify new business opportunities, untapped markets and potential countries for expansion.
- Drive revenue growth, market penetration and profitability across assigned international markets.
- Develop market-entry strategies based on country-specific business potential, competition, pricing and distribution structures.
- Identify, appoint and develop distributors, importers, wholesalers, dealers and strategic business partners.
- Establish long-term relationships with key international customers and business associates.
- Explore opportunities to expand the company's product portfolio and market presence across international territories.

B. Channel Sales & Distribution Management

- Drive international business through General Trade (GT), Contemporary Trade (MT), retail distribution and wholesale channels.
- Develop and manage strong distributor and dealer networks across assigned markets.
- Build and strengthen distribution channels, ensuring product availability and market coverage.
- Develop business through wholesalers, stockists, retailers,



supermarkets, hypermarkets and organized retail chains.
- Negotiate commercial agreements, distributor margins, pricing structures, credit terms and sales targets.
- Monitor distributor performance and ensure achievement of assigned business objectives.
- Develop channel strategies to improve market penetration, sales volume and overall revenue.

C. Corporate Sales & Institutional Business Development

- Develop corporate sales and institutional business opportunities across assigned international markets.
- Identify and engage with large corporate customers, institutional buyers, key accounts and bulk purchasers.
- Develop relationships with regional and international buying houses, procurement teams and corporate clients.
- Drive large-volume business opportunities through direct corporate engagements and strategic partnerships.
- Manage commercial negotiations, business proposals, pricing and long-term supply agreements.

D. Regional Sales & P&L; Management

- Own regional sales targets, revenue growth and profitability for assigned territories.
- Prepare annual business plans, sales forecasts, budgets and market development strategies.
- Monitor sales performance, market share, product-wise revenue and profitability.
- Analyse market trends, competitor activities, pricing strategies and customer requirements.
- Develop corrective action plans to address business gaps and achieve growth targets.
- Ensure effective sales planning, demand forecasting and coordination with internal stakeholders.

E. Team Leadership & Management

- Lead and manage a team of approximately 24 professionals handling international sales and business development.
- Allocate geographical territories, business responsibilities and sales targets.
- Guide, mentor and monitor team performance against defined KPIs.
- Develop a performance-oriented culture focused on revenue growth, market expansion and customer acquisition.
- Coordinate with internal departments to ensure smooth execution of international business operations.

F. International Trade & Export Coordination

- Oversee international sales processes and coordinate with internal export, logistics, finance and supply chain teams.
- Ensure smooth execution of export orders,



documentation, shipment schedules and customer commitments.
- Coordinate on pricing, payment terms, Letters of Credit (LC), advance payments and other international commercial arrangements.
- Ensure compliance with applicable export regulations, trade documentation and country-specific business requirements.
- Monitor receivables, payment collections and distributor credit exposure.

3. Geographical Responsibilities The position will be responsible for one of the following international geographical clusters:

Territory

Market Coverage

Specific Requirement

Zone 1

- Russia, CIS countries, Australia and New Zealand
- Corporate sales experience is mandatory, along with strong channel sales and distribution experience.

Zone 2

- African countries, with additional Asian markets preferred
- Strong distributor development, wholesale and general trade experience.

Zone 3

- Latin American countries
- Strong international channel sales, distributor management and market expansion experience.
- Candidates should have demonstrable experience in handling international markets, preferably within the respective geographical territories.

4. Mandatory Experience & Competencies

- 15+ years of overall skilled experience.
- Strong experience in international sales, export business development and overseas market expansion.
- Significant hands-on experience in channel-driven business models.
- Experience in General Trade, Modern Trade, retail distribution and wholesale-driven sales.
- Strong experience in distributor, dealer, importer and channel partner management.
- Corporate sales experience is mandatory for candidates being considered for Russia/CIS/Australia/New Zealand.
- Experience in handling international customers, commercial negotiations and key accounts.
- Proven experience in managing a team of 24 members.
- Strong understanding of international markets, pricing, distribution economics and business development.
- Ability to independently manage regional business targets and develop new markets.

5. Preferred Industry Background Candidates should ideally come from the following industries:

1. Stationery & Writing Instruments: Pens, pencils, notebooks, office stationery, school stationery and related products.
2. FMCG: Consumer products with established distributor-led sales and retail networks.
3. Consumer Products: Household products, kitchenware, tableware, storage solutions and lifestyle products.
4. Consumer Durables: Brands dealing with mass-market consumer products and multi-channel distribution.

📌 Zonal Business Manager International Sales (Noida)
🏢 svan global consultancy
📍 Noida