Job Title: Sr. Performance Marketing Executive

Experience: 5-8 years

Location: InBody India HQ (Kurla West, Mumbai)

Job Summary:

As a Sr. Performance Marketing Executive, you will take ownership of planning and execution, optimizing performance marketing campaigns, focused on lead generation and conversion.

This role requires hands-on experience in Meta Ads, Google Ads, and campaign analytics, with a clear understanding of full-funnel marketing from lead acquisition to conversion.

Key Responsibilities:

Performance Marketing Management:

- Manage campaign structure including audience targeting, creatives, budgets, and bidding strategies
- Manage and monitor performance of digital ads across platforms (e.g., Meta Ads, Google Ads, LinkedIn Ads, etc.)
- Plan and execute paid campaigns across Meta Ads (Facebook / Instagram) and Google Ads (Search, Display, YouTube, etc)
- Conduct AB testing, Analysis to optimize campaigns to improve CPL, CTR, and ROI.
- Coordinate with the design team to develop creative content for paid campaigns according to marketing funnel
- Track digital marketing performance and prepare periodic reports on campaign results

Lead Generation Management:

- Plan and manage digital lead generation campaigns (Meta Lead Ads, Landing Pages, Google Lead Form, etc)




- Ensure lead quality through targeting, messaging and form optimization
- Handling inbound leads, including prompt response, lead qualification and proper registration in the Odoo (CRM system)
- Coordinate with the performance team and sales team to improve lead-to-conversion rate
- Analyze sales and lead data to identify underperforming segments, regions, or specialties, and actively create targeted campaigns to drive new lead generations.
- Identify opportunities to improve campaign performance and digital marketing effectiveness

Qualifications & Skills:

- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience in performance marketing, digital advertising, or lead generation roles.
- Experience in managing marketing campaigns on Meta Ads and/or Google Ads
- Solid understanding of CRM systems and lead pipelines
- Ability to plan and execute paid campaigns according to marketing funnel
- Ability to analyzing campaign and sales data to drive performance improvements
- Familiarity with workflow or experience in e-commerce platform such as Amazon or Shopify is a plus

Note: Candidates with 15 days notice period or immediate joiners preferred

Share your CV: [email protected]

📌 Sr. Performance Marketing Executive (Mumbai)
🏢 InBody India
📍 Mumbai