Company Description Yashoma is India’s doctor-led parenting platform designed to support every mother from pregnancy through a child’s first six years. Co-founded by pediatric intensivist Dr. Sandip Gupta and entrepreneur Prashant Raghav, Yashoma offers clinically sound guidance to parents in both Hindi and English.

Role Description This is a full time remote role for a Social Media Strategist at Yashoma.

The Social Media

Strategist will plan and execute social media strategies across platforms, aligning content with Yashoma’s brand voice and audience needs.

Responsibilities include creating and scheduling posts, optimizing content for engagement and reach, managing community interactions, and responding to comments and messages in a timely and empathetic manner. The role involves analyzing performance metrics, running experiments to improve social media effectiveness, and collaborating with content, product, and medical teams to translate parenting and health guidance into accessible social content.

The Social Media

Strategist will also support campaign planning, influencer or partner collaborations, and reputation management across social channels.

Qualifications





- Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to design, execute, and refine multi-platform social campaigns.
- Candidates should possess strong Communication and Public Relations skills to engage parents, manage online communities, and represent the brand with professionalism and empathy.
- Candidates should possess Content Strategy skills to plan editorial calendars, adapt content to different formats, and align messaging with business and community goals.
- Experience with social media analytics tools, reporting on KPIs, and data-driven decision-making is highly beneficial.
- Familiarity with parenting, maternal health, or healthcare-related topics, and the ability to work sensitively with health information, is an advantage.
- Ability to work independently in a remote workplace, collaborate with cross-functional teams, and manage multiple priorities and deadlines.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.

📌 Social Media Strategist (India)
🏢 Yashoma
📍 India