Company Description Optima Response Management Pvt. Ltd. is a Digital First services company providing solutions across digital marketing, e-commerce, print advertising and TV commercials. Founded in 2008, the company has supported leading global and national brands, as well as emerging businesses aiming to scale their market presence.

Optima

Response focuses on delivering measurable value and impactful campaigns that help clients build strong customer engagement. Team members work in an environment that encourages creativity, data-driven decision making, and collaboration across disciplines.

Role Description The Social Media Marketing Specialist is a full-time, on-site position based in Chennai. This role involves planning and executing social media campaigns across platforms, creating and scheduling engaging content, and managing day-to-day channel activities. The specialist will monitor performance metrics, analyze audience behavior, and optimize campaigns to improve reach, engagement, and conversions.

Responsibilities include collaborating with design and content teams, aligning social media efforts with broader digital and marketing strategies,



responding to audience interactions, and staying current with platform updates and industry trends.

Qualifications

- Candidates should possess strong Social Media Marketing skills, including platform management, campaign execution, and performance tracking.
- Candidates should possess Social Media Content Creation skills and content planning.
- Candidates should possess Digital Marketing and Marketing skills to align social media activities with overall brand and campaign objectives.
- Candidates should possess clear and professional Communication skills for internal collaboration and audience engagement.
- Experience with analytics tools (e.g., Meta Business Suite, Google Analytics) and social media scheduling tools is beneficial.
- Ability to work in office in Chennai, manage multiple projects, and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Prior experience in an agency or multi-brand environment is an advantage.

📌 Social Media Marketing Specialist (Chennai)
🏢 Optima Response Management
📍 Chennai