JOB DESCRIPTIONSocial Media & Digital Marketing ExpertCompany: Hans Infomatic Pvt. Ltd.

Experience: 5–7 Years

Location: Noida, Uttar Pradesh

Employment Type: Full-Time | Work from Office

Industry: IT Solutions | Aviation | Air Cargo & Logistics Technology

About Hans InfomaticHans Infomatic Pvt. Ltd. is a technology solutions provider specializing in aviation, air cargo, logistics and digital transformation.

We are looking for a highly creative, proactive and results-driven Social Media & Digital Marketing Expert who can independently manage our digital presence, coordinate with external marketing agencies, drive cutting-edge branding initiatives and leverage AI and automation to enhance marketing productivity.

Key Responsibilities1. Social Media Management & Brand Building

- Independently manage Hans Infomatic's social media presence across LinkedIn, Instagram, Facebook, YouTube, X and other relevant platforms.
- Develop and execute social media strategies aligned with business objectives.
- Plan and manage monthly content calendars, campaigns, product promotions and corporate announcements.
- Conceptualize engaging creatives, videos, reels, animations and brand-building campaigns.
- Monitor social media performance, engagement, audience growth and lead generation.

2. Digital Marketing Agency Management

- Act as the primary point of contact for the company's external digital marketing agency.
- Define campaign objectives, deliverables, timelines, budgets and performance expectations.
- Coordinate, review and ensure timely execution of agency-developed creatives, campaigns and digital content.
- Maintain brand consistency and quality across all communication channels.
- Monitor agency performance, accountability and campaign ROI.

3. Cargo Exhibitions, Trade Shows & Event Branding

- Take ownership of creative and branding requirements for national and international air cargo exhibitions, logistics conferences and trade shows.
- Conceptualize and coordinate exhibition booth designs, stall layouts, backdrops, standees, banners and promotional materials.
- Collaborate with designers, fabrication agencies, event organizers and internal stakeholders.
- Manage pre-event promotions, invitation mailers, event videos, social media coverage and post-event campaigns.
- Ensure timely delivery of exhibition-related creatives and marketing collateral.

4. Creative Content, Videos & Reels

- Develop innovative concepts for corporate videos, product explainers, promotional reels and digital campaigns.
- Coordinate scripting, storyboarding, animation, video editing and production.




- Create engaging marketing content for product launches, client communications, festivals and corporate initiatives.
- Ensure high-quality visual storytelling and consistency with corporate branding guidelines.
- Leverage AI-powered creative tools to improve content quality and production efficiency.

5. Email Marketing & Sales Enablement

- Design and execute email marketing campaigns, newsletters, promotional mailers and product announcements.
- Support Sales and Business Development teams with marketing presentations, pitch decks, brochures and sales collateral.
- Develop targeted email campaigns for customer acquisition, lead nurturing and relationship management.
- Coordinate marketing communications for product launches, exhibitions and business initiatives.
- Monitor campaign effectiveness through open rates, click-through rates, engagement and conversions.

6. Marketing Automation & AI Integration

- Identify repetitive marketing activities and introduce automation to improve productivity.
- Automate social media scheduling, email campaigns, lead tracking, reporting and follow-up workflows wherever feasible.
- Utilize AI tools for content generation, creative development, video production and campaign optimization.
- Explore CRM integrations and marketing automation platforms to streamline processes.
- Reduce manual effort, improve turnaround time and optimize marketing costs through technology-driven solutions.

7. Website Management, Analytics & Reporting

- Coordinate website updates, product content, landing pages and SEO-related initiatives.
- Track digital marketing performance, website traffic, social media engagement and campaign effectiveness.
- Prepare monthly performance reports covering KPIs, campaign ROI and improvement opportunities.
- Monitor competitors, emerging digital trends and new marketing technologies.
- Recommend innovative strategies to strengthen Hans Infomatic's digital positioning.

Required Qualifications & Skills
- Bachelor's degree in Marketing, Mass Communication, Digital Media, Business Administration or a related field.
- 5–7 years of relevant experience in digital marketing, social media management,



branding and creative campaign execution.
- Proven experience managing external digital marketing agencies and vendors.
- Strong creative thinking, copywriting, visual storytelling and campaign conceptualization skills.
- Hands-on knowledge of Canva, Adobe Creative Suite, CapCut or equivalent design and video editing platforms.
- Proficiency in LinkedIn marketing, Meta Business Suite, YouTube, email marketing and analytics platforms.
- Familiarity with AI-powered creative tools, marketing automation and CRM systems.
- Experience coordinating exhibition branding, booth designs, corporate events and promotional campaigns.
- Excellent communication, stakeholder management and project coordination skills.
- Ability to independently manage multiple projects, tight deadlines and cross-functional requirements.

Preferred Experience: B2B Technology, SaaS, IT Solutions, Aviation, Air Cargo or Logistics industry. Key Performance Indicators (KPIs)

- Growth in social media reach, engagement and brand visibility.
- Timely execution and quality of agency-managed campaigns.
- Successful delivery of exhibition branding and marketing requirements.
- Performance of email marketing campaigns and qualified lead generation.
- Quality and turnaround time of sales and marketing collateral.
- Productivity improvements achieved through AI and automation.
- Marketing budget optimization and campaign ROI.
- Consistency in brand communication across digital and offline platforms.

Who Are We Looking For?We need a creative thinker, strong executor and technology-driven marketing professional who can take end-to-end ownership of our digital marketing and branding requirements. The ideal candidate should be equally comfortable conceptualizing a high-impact social media campaign, coordinating an international cargo exhibition booth, managing a digital marketing agency, creating compelling marketing content and implementing automation to improve efficiency.

We are looking for someone who doesn't just manage social media but actively contributes to brand growth, marketing innovation and business development.

How to ApplyInterested candidates with relevant experience are invited to share their updated CV at:

Email: [email protected]

Subject Line: Application – Social Media & Digital Marketing Expert | 5–7 Years Experience

Company Website: www.hansinfomatic.com

- Join Hans Infomatic and help shape the digital identity of a technology-driven organization serving the aviation, air cargo and logistics industry.

📌 Social Media Marketing Specialist (Noida)
🏢 Hans Infomatic
📍 Noida