Role: Social Media Marketing Manager

Industry: Fintech

Department: Digital Marketing

Employment Type: Full-time, Permanent

Experience: 5+ Years

Job Overview

We are looking for a results-driven Social Media Marketing Manager with strong hands-on experience in Meta Ads (Facebook & Instagram). The ideal candidate should have a proven track record of running performance campaigns and achieving measurable results. Experience in Fintech, Personal Loans, Financial Services, or Lead Generation will be an added advantage.

Key Responsibilities

- Plan, launch, manage and optimise Facebook and Instagram ad campaigns.
- Run lead generation, conversion and performance marketing campaigns.
- Manage campaigns focused on CPL, CPA, CAC, ROAS, ROI and lead quality.
- Research and test different audiences, creatives, offers, ad copies and messaging.
- Create and manage Custom Audiences, Lookalike Audiences and Retargeting campaigns.
- Monitor and optimise campaign performance based on data. • Manage daily and monthly advertising budgets effectively.
- Set up and monitor Meta Pixel, Events, Conversions API and conversion tracking.
- Analyse campaign data and identify opportunities to improve performance.
- Work closely with the creative team to develop and test high-performing ad creatives.
- Work with landing pages, lead forms, funnels and CRM systems to improve lead conversion.
- Monitor the complete customer journey from ad click to lead and final conversion.
- Prepare regular campaign performance reports and share key insights. • Stay updated with changes in Meta Ads, social media trends,



AI tools and performance marketing best practices.
- Take ownership of campaign KPIs and continuously work towards improving results.

Social Media Marketing Skills The candidate should have a strong understanding of:

- Meta Ads Manager
- Facebook & Instagram Marketing
- Performance Marketing
- Lead Generation
- Conversion Campaigns
- Retargeting
- Custom & Lookalike Audiences
- Audience Research
- Creative Testing
- A/B Testing
- Ad Copy & Messaging
- Landing Page Optimisation
- Conversion Rate Optimisation
- Meta Pixel & Conversion Tracking
- Meta Conversions API
- CRM & Lead Management
- Marketing Analytics
- Campaign Reporting
- CPL, CPA, CPC, CPM, CTR, CAC, ROAS and ROI
- Funnel Optimisation
- Basic understanding of Google Analytics/GA4 and UTM tracking
- AI tools for marketing, content and campaign optimisation Requirements
- 5+ years of hands on experience in Meta Ads and Social Media Performance Marketing.
- Proven experience managing significant advertising budgets.
- Strong understanding of Meta Ads Manager.
- Proven ability to generate measurable business results.
- Strong analytical and data-driven mindset.
- Excellent campaign testing and optimisation skills.
- Ability to manage and achieve predefined campaign KPIs.
- Strong understanding of ROAS, ROI, CAC, CPL and lead quality.
- Experience in personal loan or financial lead generation campaigns is highly preferred.
- Fintech/Personal Loan/Financial Services experience is an added advantage.
- Robust problem-solving and decision-making skills.

📌 Social Media Manager (Bengaluru)
🏢 Intexm Media
📍 Bengaluru