Key Roles & Responsibilities:

Social Media Strategy & Management

- Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, and YouTube.
- Manage social media calendars, content planning, publishing, and community engagement.
- Stay updated on social media trends, platform updates, topical conversations, and relevant industry news.
- Ensure consistent brand communication and tone of voice across platforms.

Content Development

- Develop creative content ideas, captions, copy, and campaign concepts.
- Plan content formats including static posts, carousels, reels, videos, polls, and infographics.
- Coordinate with internal teams and clients for content approvals and execution.
- Identify opportunities for topical content and trend-based engagement.

Social Media Analytics & Reporting

- Monitor and analyze key metrics such as reach, impressions, engagement rate, follower growth, clicks, and conversions.
- Prepare monthly performance reports with actionable insights and recommendations.
- Identify high-performing content and optimize the content strategy based on data.
- Track competitor activities, industry benchmarks, and audience behavior.

Graphic Design & Creative Development

- Create social media creatives, carousels, infographics, and other visual assets using tools such as Canva, Adobe Photoshop, and Illustrator.
- Translate content briefs into visually engaging and platform-appropriate designs.
- Maintain brand guidelines, visual consistency, and creative quality.
- Coordinate with video editors and other creative resources for reels and motion graphics, wherever required.

Community Management & Trend Monitoring

1) Monitor comments, messages, mentions, and audience conversations.

- Identify emerging trends and relevant opportunities for real-time content.




- Support online reputation management and escalate sensitive issues when required.

Client Coordination & Team Collaboration

- Coordinate with clients and internal teams for briefs, approvals, and campaign execution.
- Manage multiple projects and ensure timely delivery of content and reports.
- Present performance insights, content recommendations, and campaign ideas to stakeholders.

New Business Pitch Presentations

- Develop social media strategies, creative concepts, content pillars, and campaign ideas for recent business pitches.
- Prepare pitch presentations, including social media audits, competitor analysis, platform strategies, content calendars, and campaign recommendations.
- Create engaging presentation slides with relevant graphics, data visualization, and creative references.
- Research prospective clients, industry trends, and audience insights to develop customized pitch solutions.
- Collaborate with the strategy, creative, and business development teams to deliver compelling, insight-led presentations.

Required Skills & Qualifications

- 5 to 6 years of hands-on experience in social media management.
- Strong understanding of social media platforms, algorithms, content formats, and audience behaviour.
- Good knowledge of social media analytics and performance reporting.
- Proficiency in Canva, Adobe Photoshop, Illustrator, or similar graphic design tools.
- Strong copywriting, content planning, and creative thinking skills.
- Experience with social media management and analytics tools.
- Ability to manage multiple brands, meet deadlines, and work independently.
- Excellent communication, coordination, and presentation skills.

Preferred Qualifications

- Experience working in a digital marketing agency.
- Knowledge of paid social media campaigns and performance marketing.
- Familiarity with social listening tools and competitor analysis.
- Understanding of AI-assisted content creation and social media optimization.

📌 Social Media Manager (Gurugram)
🏢 dentsu
📍 Gurugram