Location: Kochi, India

Employment Type: Full time

Department: Marketing

Reports To: Brand Manager / Head of Marketing

About the Employer

Our client is a growing House of Brands operating in the wellness and nutraceutical segment, with a diverse portfolio of consumer-focused brands across multiple product categories and markets.

We are looking for a creative, strategic and hands-on Social Media Manager to manage and grow the social media presence of multiple brands across the portfolio.

Position Summary The Social Media Manager will be responsible for developing and executing social media strategies while taking direct ownership of day-to-day content production. This is a hands-on role requiring the ability to conceptualise, shoot, edit and publish engaging social media content independently.

The ideal candidate should be comfortable both behind and in front of the camera, understand short-form video storytelling, and be capable of managing multiple brand identities while maintaining consistent content quality and execution.

Key Responsibilities

1. Social Media Strategy & Management

- Develop and execute social media strategies for multiple brands across the portfolio.
- Manage brand presence across Instagram, TikTok, Facebook, Snapchat, LinkedIn and YouTube.
- Build platform-specific content strategies aligned with each brand's positioning, target audience and marketing objectives.
- Maintain consistent brand voice, visual identity and communication across all channels.
- Develop and manage monthly and weekly content calendars.

2. Hands-on Content Production & Execution

- Independently conceptualise, shoot, edit and produce social media content for multiple brands.
- Create short-form videos, including Instagram Reels, TikToks, YouTube Shorts and Snapchat content.
- Handle end-to-end video production, including scripting, storyboarding, filming, lighting, framing, audio and editing.
- Shoot product demonstrations, lifestyle videos, educational content, behind-the-scenes footage and trend-based videos.
- Be comfortable appearing on camera, presenting products and creating presenter-led content when required.




- Edit videos using professional or mobile editing software, including transitions, subtitles, sound effects, voiceovers and visual effects.
- Repurpose existing content into platform-specific formats.
- Maintain a consistent production schedule and deliver content according to the approved calendar.

3. Content Strategy & Creative Direction

- Identify trending formats, viral concepts, relevant conversations and emerging content opportunities.
- Develop creative concepts, hooks, scripts and storylines that capture audience attention.
- Create educational, lifestyle, product-focused and entertaining content relevant to wellness and nutraceutical audiences.
- Translate product features, benefits and brand positioning into engaging consumer-facing content.
- Ensure all content is aligned with brand guidelines and applicable requirements for wellness and nutraceutical communications.
- Continuously experiment with new formats, storytelling techniques and creative approaches.

4. Community Management

- Manage comments, direct messages, mentions and audience interactions.
- Build meaningful relationships with followers, customers, creators and brand communities.
- Monitor brand conversations, reviews and customer feedback.
- Coordinate with customer support and internal teams to address customer queries.

5. Performance Monitoring & Reporting

- Monitor reach, impressions, video views, engagement, shares, saves, follower growth and profile visits.
- Analyse content performance and identify formats and creative approaches that generate results.
- Prepare weekly and monthly performance reports.
- Use performance insights to continuously improve content strategy and production quality.
- Monitor competitor activities and emerging platform features.

6. Cross-functional Coordination





- Work closely with brand manager, performance marketers, graphic designers and e-commerce,video production teams.
- Align content production with product launches, campaigns, promotions and business objectives.
- Coordinate with external agencies, influencers and production partners when required.
- Manage content approvals, production schedules and publishing timelines across multiple brands.

Required Qualifications

- Strong understanding of major social media platforms and their content ecosystems.
- Practical knowledge of video production, filming and editing.
- Ability to independently manage end-to-end social media content production.

Experience

- 3–5 years of experience in social media management and content creation.
- Experience managing multiple brand accounts is preferred.
- Experience in wellness, nutraceutical, FMCG, beauty or lifestyle brands is an advantage.
- Proven hands-on experience producing short-form video content.
- A portfolio demonstrating personally created and edited social media content is required.

Technical Competencies

- Social media strategy and content planning.
- Smartphone and camera-based video production.
- Video editing using Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve or CapCut.
- Basic graphic design using Canva, Photoshop or similar tools.
- Lighting, framing, composition and audio recording.
- Instagram, TikTok, Facebook, Snapchat and YouTube.
- Social media analytics and reporting.
- Influencer and UGC management.
- Meta Business Suite and social media scheduling tools.

Desired Skills & Attributes

- Strong creative thinking and storytelling abilities.
- Excellent video shooting and editing skills.
- Comfortable appearing on camera when required.
- Strong understanding of social media trends and consumer behaviour.
- Ability to manage multiple brands and priorities simultaneously.
- Self-driven, resourceful and execution-oriented.
- Strong communication and organisational skills.
- Interest in wellness, nutrition and consumer health trends.
- Knowledge of Arabic is an advantage; strong English communication is required.

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