WE ARE HIRING - Social Media & Performance MarketingEmployment Type: Full-time

Experience Required: Minimum 5 years

Salary: ₹35,000–₹50,000 per month, depending on last-drawn salary, relevant experience and demonstrated capabilities

Location: Delhi - Office THE ROLEWe are looking for a hands-on, numbers-driven professional who understands that social media growth is not simply about publishing posts or maintaining a content calendar.

You will be responsible for managing and growing TBSS's presence across Instagram, LinkedIn and YouTube, along with planning and executing performance marketing campaigns.

We are looking for someone who can demonstrate growth through numbers, not just talk about how good they are at social media.

KEY RESPONSIBILITIES1. Social Media Growth & Management

- Develop and execute organic growth strategies for Instagram, LinkedIn and YouTube.
- Drive consistent growth in relevant followers and audience reach.
- Improve engagement across posts, reels, carousels, videos and other content formats.
- Build an audience comprising professionals, founders, entrepreneurs, CXOs and business leaders.
- Identify platform-specific trends, growth opportunities and relevant conversations.
- Understand platform algorithms and audience behaviour to improve content distribution.
- Monitor competitors and benchmark TBSS's digital performance.
- Ensure consistent publishing, distribution and audience engagement.
- Identify opportunities for collaborations, partnerships and cross-platform growth.

2. Content Strategy & Distribution

- Develop monthly content and growth strategies aligned with TBSS's business objectives.
- Identify content themes and topics relevant to working professionals and business leaders.
- Work closely with the content, design and video production teams to execute the strategy.
- Repurpose long-form content into reels, shorts, carousels and other platform-specific formats.
- Develop strategies to increase content reach, shares, saves, comments and video retention.
- Experiment with different formats, hooks, creative approaches and distribution strategies.
- Analyse content performance and continuously improve future campaigns.

3. Paid Advertising & Performance Marketing Mandatory: Strong hands-on expertise in Meta Ads Manager.

The candidate must independently be able to plan, set up, manage and optimise paid campaigns.

Responsibilities include

- Plan and execute paid campaigns across Facebook and Instagram.
- Develop audience targeting strategies based on TBSS's target segments.
- Run campaigns for brand awareness, audience growth, engagement, lead generation and course sales.
- Develop remarketing and retargeting campaigns.
- Conduct A/B testing for ad creatives, copy, audiences and landing pages.
- Monitor advertising spends and optimise campaigns based on performance.
- Track cost per click, cost per lead, conversion rates and acquisition costs.
- Analyse campaign performance and recommend improvements.

Preferred: Experience with LinkedIn and YouTube Advertising. Experience with the following platforms will be an additional advantage:

- LinkedIn Campaign Manager for targeting professionals, founders, business leaders and corporate decision-makers.
- Google Ads and YouTube advertising for video campaigns, audience targeting and remarketing.
- Cross-platform campaign planning and budget optimisation.

Meta Ads expertise and organic social media growth are non-negotiable. LinkedIn and YouTube advertising experience will be a strong advantage, but is not mandatory. 4. Lead Generation & Course Marketing





- Develop strategies to convert social media audiences into qualified leads.
- Support the marketing and sales of TBSS's recorded courses, workshops and professional learning programmes.
- Build and optimise digital marketing funnels.
- Drive traffic to relevant landing pages and course registration pages.
- Work on remarketing, lead nurturing and conversion strategies.
- Coordinate with the relevant team members to improve lead quality and conversion rates.
- Track the customer journey from social media discovery to enquiry, registration and paid enrolment.
- Identify opportunities to improve course sales through organic and paid campaigns.

5. Analytics, Reporting & Performance Tracking Maintain weekly and monthly dashboards covering:

Platform / AreaKey Performance IndicatorsInstagramNet follower growth, reach, engagement rate, profile visits, shares and savesLinkedInRelevant follower growth, impressions, engagement rate and audience qualityYouTubeSubscribers, views, watch time, average view duration and returning viewersContentReach per post, video retention, shares, saves and content performancePaid CampaignsCTR, CPC, CPM, CPL and cost per acquisitionLead GenerationQualified leads, cost per qualified lead and enquiry conversionsCourse MarketingRegistrations, paid enrolments, acquisition costs and ROAS The individual will be expected to:

- Maintain accurate performance dashboards.
- Track weekly and monthly growth against agreed targets.
- Analyse what is working, what is not working and why.
- Separate organic growth from paid growth.
- Present actionable insights rather than just activity reports.
- Recommend corrective action and new experiments.
- Take ownership of improving performance.

EXPERIENCE & ELIGIBILITY – MANDATORYWe are looking for candidates with a stable skilled track record and demonstrated experience in digital growth. The following eligibility criteria are non-negotiable:
1. Minimum 5 years of overall professional experience in social media management, digital marketing, growth marketing or performance marketing.
2. A minimum of 2 years of continuous employment with at least one organisation is mandatory.
3. Proven experience in organic social media growth and hands-on campaign management.
4. Strong working knowledge of Meta Ads Manager.
5. Ability to demonstrate measurable performance results through actual numbers, reports and case studies.

SKILLS & EXPERIENCE REQUIREDMandatory Requirements

- Minimum 5 years of relevant professional experience.
- Demonstrated experience in growing business or professional social media accounts organically.
- Robust hands-on expertise in Meta Ads Manager.
- Ability to plan, execute and optimise paid campaigns independently.
- Strong understanding of Instagram, LinkedIn and YouTube content distribution.
- Understanding of audience targeting, lead generation and digital conversion funnels.
- Ability to interpret analytics and make data-driven decisions.
- Experience preparing performance reports and growth dashboards.
- Strong communication, coordination and execution skills.
- Ability to work independently and take ownership of outcomes.





TOOLS & PLATFORMSThe candidate should have working knowledge of:
- Meta Business Suite and Ads Manager
- Instagram Insights
- LinkedIn Analytics
- YouTube Studio
- Google Ads
- LinkedIn Campaign Manager (preferred)
- Google Analytics 4
- Google Sheets / Excel
- Looker Studio or similar reporting dashboards
- Social media scheduling and analytics tools

FIRST 90 DAYS – PERFORMANCE EXPECTATIONSFirst 30 Days: Audit & Strategy

- Audit existing TBSS social media accounts.
- Establish baseline performance metrics.
- Identify audience gaps and growth opportunities.
- Analyse existing content and paid campaign performance.
- Prepare a 90-day organic and paid growth strategy.
- Establish weekly and monthly reporting dashboards.

Days 31–60: Execution & Growth

- Implement organic social media growth strategies.
- Launch and manage Meta advertising campaigns.
- Experiment with content formats and distribution strategies.
- Improve reach, engagement and relevant follower acquisition.
- Initiate lead-generation campaigns for TBSS programmes and courses.
- Track and optimise campaign performance.

Days 61–90: Optimisation & Scale

- Identify and scale high-performing content and campaigns.
- Improve audience engagement and acquisition efficiency.
- Optimise advertising spends and lead quality.
- Demonstrate progress against agreed performance indicators.
- Present a detailed 90-day performance report.
- Develop the next-quarter growth roadmap.

HOW YOUR PERFORMANCE WILL BE EVALUATEDEvaluation AreaWeightageOrganic social media growth25%Audience engagement and content performance20%Meta advertising and campaign optimisation25%Lead generation and course conversions20%Analytics, reporting and ownership10%Total100% WHAT WE EXPECT FROM YOUWe are looking for someone who:

- Thinks beyond likes, impressions and vanity metrics.
- Understands the difference between followers and a relevant audience.
- Is driven by measurable growth and business outcomes.
- Takes ownership instead of waiting for instructions.
- Is proactive in identifying growth opportunities.
- Experiments, analyses and improves consistently.
- Can independently manage campaigns and report their performance.
- Works collaboratively with content, design and video production teams.
- Is transparent about results, challenges and campaign performance.

MANDATORY APPLICATION REQUIREMENT – SHOW US YOUR NUMBERSWe are particularly interested in candidates who can demonstrate actual results. Please share the following along with your CV:

1. Organic Social Media Growth

- Which social media accounts have you managed or grown?
- What were the starting and ending follower numbers?
- Over what time period did you achieve the growth?
- What percentage growth did you deliver?
- What improvements did you achieve in engagement?

2. Paid Advertising Experience

- Which advertising platforms have you independently managed?
- What was the approximate monthly advertising budget?
- How many leads or conversions did you generate?
- What was the average cost per lead or acquisition?
- What improvements did you achieve through campaign optimisation?

3. Campaign Case Studies Share at least two campaigns demonstrating measurable results, including:

- Campaign objective.
- Campaign duration.
- Advertising budget.
- Reach and engagement.
- Leads or conversions generated.
- Cost per result.
- Business outcome.

4. Proof of Work Please share links, screenshots, anonymised dashboards or campaign performance reports to substantiate your claims.

We value demonstrated results over impressive-sounding CVs.

📌 Social Media Growth & Performance Marketing (New Delhi)
🏢 AVW Storytellers
📍 New Delhi