Organic Growth- Senior Executive

Department: Marketing

Location: ChennaiCompany: Navia Markets Ltd (navia.co.in) SEBI-registered stock brokerage (INZ000095034)

About Navia: Navia Markets Ltd is a SEBI-registered stock brokerage with over 30 years of legacy, headquartered in Chennai. We're building a modern, data-driven organic growth engine across acquisition, engagement, and retention and we're looking for a hands-on leader to own the strategy end-to-end.

Role Overview : The Organic Growth Lead will own the full organic growth funnel for Navia from acquiring new clients through SEO, content, and off-page channels, to engaging and retaining existing clients through CRM, referral programs, and lead nurturing. This is a dual-mandate role spanning two sub-functions:

- New Client Acquisition (Track A): SEO/GEO, content marketing (blog, YouTube, social), and off-page visibility to drive discovery and top-of-funnel growth.
- Existing Client Engagement & Referral (Track B): CRM-driven engagement (emailers, app notifications, in-app nudges), referral programs, social reputation management, and lead nurturing through marketing automation tools.

Key ResponsibilitiesTrack A Recent Client Acquisition

- Drive SEO and GEO (Generative Engine Optimization) strategy to improve organic discoverability, including on-page, technical, and off-page SEO
- Oversee content strategy across blog, YouTube, and social channels aimed at new client acquisition
- Identify and close content/technical gaps (e.g., structured data coverage, comparison content, AI-discoverability signals)
- Track organic traffic, keyword rankings, and conversion from organic channels to sign-ups

Track B — Existing Client Engagement & Referral

- Own CRM-driven engagement programs — daily, weekly, and monthly emailers, app notifications, and in-app nudges — to drive activation, retention, and cross-sell




- Manage the referral program to drive client-led growth
- Oversee social reputation management for existing client sentiment and brand trust
- Run lead nurturing workflows through marketing automation platforms (e.g., Netcore) to move leads through the funnel
- Partner with product/platform teams to align nudges and notifications with the client journey

Analytics & Reporting – using AI

- Build and maintain dashboards tracking organic growth KPIs across both tracks
- Translate GSC/GA4 and CRM platform data into actionable insights and structured reports for leadership
- Continuously test and optimize campaigns based on performance data

Requirements

- 5-9 years of experience in organic growth, digital marketing, or growth marketing, ideally with exposure to both acquisition (SEO/content) and retention (CRM/lifecycle) functions
- Hands-on experience with SEO tools (GSC, GA4, keyword research tools) and CRM/marketing automation platforms (e.g., Netcore or similar)
- Proven track record of setting and delivering against data-backed OKRs
- Experience managing or mentoring a small team of specialists
- Strong analytical skills — comfortable working with traffic, engagement, and conversion data to drive decisions
- Excellent written and verbal communication skills for both content strategy and stakeholder reporting
- Prior experience in fintech, BFSI, or stock broking is a strong plus
- Familiarity with AI/GEO discoverability practices (structured data, llms.txt, AI-assistant visibility) and AI automation for Content and Creatives is a plus

What Success Looks Like

- Organic traffic and keyword rankings show consistent quarter-over-quarter growth against GSC/GA4 baselines
- Measurable improvement in new client sign-ups attributed to organic/content channels
- Higher engagement rates on CRM touchpoints (emailers, app notifications, in-app nudges)
- Growing referral-driven client acquisition

📌 Seo Specialist (Chennai)
🏢 Navia Markets
📍 Chennai