Role Summary

We are looking for an SEO & GEO Specialist who can grow organic traffic and qualified leads from Google, while making sure Jamboree is cited, recommended and accurately represented in AI-generated answers on Google AI Overviews / AI Mode, ChatGPT, Perplexity, Gemini and Claude.

You will own the full organic strategy for our test prep and study abroad pages: technical health, content, authority and AI visibility, with a clear line of sight to leads and enrolments.

Key Responsibilities

- SEO & GEO Strategy: Drive organic traffic and AI-engine visibility (ChatGPT, Perplexity, Google AI Overviews) across test prep (GMAT, GRE, SAT, IELTS, TOEFL) and study abroad clusters.
- Content & Conversions: Create E-E-A-T aligned content briefs, keep test/visa information updated, and optimize on-page CTAs to convert organic traffic into leads.
- Technical & Local SEO: Conduct site audits (indexing, speed, schema, Core Web Vitals), manage crawler access policies, and maintain Google Business Profiles across physical centers.
- Authority & Link Building: Build domain authority through digital PR, high-quality backlinks, entity management, and strategic partnerships.
- Analytics & Reporting: Track organic traffic, AI share-of-voice,



and lead quality to deliver actionable insights and growth priorities to leadership.

Key Performance Indicators

- Organic sessions and non-brand traffic growth on priority clusters
- Organic leads and lead-to-enrolment quality
- Keyword visibility for top commercial and informational terms
- AI visibility: citations, mentions and share of voice in AI answers for priority prompts
- Technical health score and Core Web Vitals pass rate
- Referring domains and quality brand mentions

Requirements Must-Have

- 3-4 years of hands-on SEO experience with measurable results (traffic and lead growth you can show)
- Strong command of technical SEO, on-page optimisation, keyword research and content strategy
- Practical understanding of how AI search and LLMs surface and cite sources, with hands-on exposure to GEO / AEO work
- Proficiency with Google Search Console, GA4, Ahrefs and/or Semrush, Screaming Frog, and PageSpeed / Lighthouse
- Working knowledge of schema markup, HTML basics and CMS platforms (WordPress or similar)
- Ability to write and edit transparent briefs and content in English
- Comfortable working with data in Google Sheets / Excel

📌 SEO & GEO Specialist (Delhi)
🏢 Jamboree Education Private
📍 Delhi