Role Description

We are looking for a hands-on SEO specialist who can also run paid campaigns. The work is roughly 70–80% SEO and 20–30% performance marketing (Google Ads, LinkedIn Ads), depending on client needs. You’ll own SEO and ads for multiple client accounts, from audit to reporting, and work directly with our content and web teams. This is a work-from-office role.

Location: S.B. Road, Pune, Maharashtra (In office)

Experience: 3–6 years

Employment Type: Full-time, on-site

SEO

- Run technical SEO audits and fix issues: indexing, crawl errors, redirects, site speed, Core Web Vitals, schema markup
- Do keyword research for B2B and industrial products, including low-volume, high-intent terms
- Optimise on-page elements and plan content with our writers
- Build quality backlinks through ethical, relevant outreach and digital PR
- Manage local SEO and Google Business Profiles
- Optimise for AI search (Google AI Overviews, ChatGPT, Perplexity), also called AEO/GEO
- Handle website migrations and redesigns from an SEO point of view

Performance Marketing

- Plan, set up and optimise Google Ads campaigns (Search, Display, PMax), and LinkedIn/Meta Ads where relevant
- Manage keyword strategy, negative keywords, ad copy testing and landing page improvements
- Set up conversion tracking using GA4 and Google Tag Manager (forms, calls, WhatsApp)
- Bring down cost per lead and improve lead quality within client budgets

Reporting & Client Work

- Track performance in GA4, Google Search Console and Looker Studio




- Prepare clear monthly reports focused on leads and business outcomes
- Explain results and recommendations to clients in simple terms

Qualifications

- 3–6 years of hands-on SEO experience, with results you can show (traffic, rankings, leads)
- At least 1–2 years running Google Ads campaigns with real budgets
- Strong grasp of technical SEO, on-page SEO and ethical link building
- Working knowledge of GA4, GTM, Google Search Console and Google Ads conversion tracking
- Comfortable with SEO tools
- Experience with WordPress
- Ability to manage multiple client accounts and deadlines
- Good written and spoken English
- Experience with B2B, industrial, manufacturing or engineering websites
- Experience with LinkedIn Ads for B2B lead generation
- Exposure to AEO/GEO and AI search visibility
- Basic HTML/CSS knowledge
- Agency experience

Passion Minds is a marketing and HR consulting agency specializing in business-to-business (B2B) clients. The agency provides a full range of content, digital, and traditional marketing services, along with HR consulting and support, to help organizations build brands, engage prospects, and drive sales.

Passion

Minds works closely with clients’ industries to identify strategic opportunities and craft compelling stories. The team produces content, graphic designs, videos, and presentations that capture attention and support measurable business outcomes. Since its inception, Passion Minds has consistently helped B2B clients achieve growth and win in their markets.

📌 SEO & Performance Marketing Specialist (Pune)
🏢 Passion Minds
📍 Pune