Looking for a Dynamic SEO and Social Media Specialist for a D2C brand!
Key Responsibilities
- Execute on-page and off-page SEO strategies to improve the website's organic visibility, search rankings and traffic.
- Conduct keyword research and competitor analysis to identify relevant search opportunities.
- Optimise website pages, product listings, meta titles, descriptions, headings, URLs and internal linking.
- Create and optimise SEO-friendly content, including blogs, landing pages, product descriptions and category pages.
- Monitor website performance, keyword rankings and organic traffic using Google Analytics 4, Google Search Console and SEO tools.
- Identify technical SEO issues related to site speed, indexing, crawlability and mobile performance, and coordinate their resolution.
- Build quality backlinks through outreach, guest posting and relevant link-building activities.
- Manage and execute the brand's social media calendar across Instagram, Facebook and other relevant platforms.
- Create engaging social media captions, post ideas, stories and basic content around products, campaigns and brand initiatives.
- Coordinate with designers,
content creators and marketing teams to ensure timely social media content execution.
- Track social media performance, engagement and audience growth, and suggest improvements based on insights.
- Stay updated on SEO developments, social media trends and platform best practices.
Job Requirements
- 1–3 years of experience in SEO and social media management, preferably with a D2C, e-commerce or consumer-facing brand.
- Strong understanding of SEO fundamentals, including keyword research, on-page SEO, off-page SEO and technical SEO basics.
- Hands-on experience with Google Analytics 4, Google Search Console and tools such as Ahrefs, SEMrush or similar.
- Positive understanding of SEO content writing, website optimisation and search intent.
- Basic knowledge of website platforms such as Shopify or WordPress.
- Familiarity with social media platforms, content calendars and audience engagement.
- Good written communication and content skills.
- Analytical mindset with the ability to track performance and identify improvement opportunities.
- Self-driven, detail-oriented and comfortable working in a fast-paced D2C environment.
📌 SEO Executive (India)
🏢 CeeQ
📍 India