Roles & Responsibilities

- Create custom icons, icon families, vector illustrations and product illustrations for digital platforms.

- Develop cohesive iconography and illustration systems that maintain consistency across products and platforms.

- Translate product requirements, user journeys and complex concepts into intuitive visual assets.

- Maintain high standards of craft, detail, scalability and visual consistency.

- Establish and maintain scalable illustration systems, icon libraries and visual languages.

- Define illustration styles, visual principles, composition, colour usage and brand expression.

- Develop art direction and documentation to ensure consistency across teams and product touchpoints.

- Collaborate with brand, product and design system teams to evolve the visual identity.

- Design and execute 2D animations, animated icons and lightweight motion assets for digital products.

- Develop motion guidelines covering timing, easing, transitions and animation behaviour.

- Create micro-interactions and UI motion that enhance usability, feedback and product engagement.

- Optimize animations for performance and implementation across digital platforms.

- Create illustrations for app interfaces, onboarding flows, empty states, success states and other product journeys.

- Partner with product designers and developers to integrate illustrations and motion into interfaces.

- Ensure visual assets support usability, accessibility, product storytelling and brand consistency.

- Deliver production-ready assets suitable for implementation across web and mobile applications.

- Work closely with product designers, UX teams, developers, brand teams and creative stakeholders.

- Provide art direction and constructive feedback to maintain high creative standards.

- Document reusable assets, workflows,



illustration principles and motion specifications.

- Stay updated on emerging illustration, animation and digital product design practices.

- Full time

- Function: Design / Creative / Digital Product Design

- Candidates whose experience is limited to static graphic design, generic marketing creatives or video editing without product illustration and UI motion expertise will not be a strong match.

Requirements

Ideal Candidate

- Strong Senior Visual Designer Profile
- Mandatory (Experience 1): Must have a minimum of 4+ years of experience in visual design.
- Mandatory (Experience 2): Must have experience creating custom iconography, vector illustrations, and product illustrations for app interfaces (onboarding flows, empty states, success states)
- Mandatory (Experience 3): Must have experience building scalable illustration systems, icon libraries, and defining motion guidelines (timing, easing, transitions)
- Mandatory (Tech skill 1): Must have hands-on Adobe Illustrator, Adobe After Effects, Figma, Lottie, and Rive
- Mandatory (Skill 1): Must be able to design 2D animations, animated icons, micro-interactions, and UI motion that enhance usability
- Mandatory (Skill 2): Must be able to translate product requirements and complex concepts into intuitive visual assets and provide art direction
- Mandatory (Education): Must have a Bachelor's degree in Communication Design, Visual Communication, Illustration, Fine Arts, Animation, or a related creative discipline
- Mandatory (Portfolio): Must share a portfolio showing custom iconography, original vector illustrations, 2D animations, UI micro-interactions, and illustration systems
- Mandatory (Age): Age must be below 28 years.

Experience: 4–6 years · Work from office · 5 days a week + alternate Saturdays · Notice period up to 30 days

📌 Senior Visual Designer – Product Illustration, Iconography & Motion Design (Pune)
🏢 Bajaj FinServ
📍 Pune