Job Purpose

- To increase customer profitability through effective cross sales and up sell framework

- Continuous Process refinement for enhanced marketing ROI

- Manage a team of 45 sales managers and skip level team of around 50 Direct Sales Executives

- Bring in best practices to offer excellent experience while on boarding customers and generate more leads through servicing

- Maximize sales productivity of the team and achieve sales targets

- Provide field support to direct reports by joining them on calls and providing coaching and feedback based on performance
- To emphasize on talent retention and managing attrition
- To maintain high morale and engagement levels of the teams by providing constructive feedback and fostering right workplace.

- Adhere to a proper business work ethic and create a similar expectation of direct reports/peers

- Ensure high quality and high persistency of business generated to support long-term profitability of the company

Job Context & Major Challenges

Key Challenges for the role –

- To drive adoption of Service to sales approach on the Orphan customer.

- To ensure differentiated and segmented approach to various campaigns




- To manage attrition of the front line sales force and limited availability of quality talent.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 1. To increase customer profitability through effective cross sales and up sell framework

- Continuous Process refinement for enhanced marketing ROI

- Manage a team of 45 sales managers and skip level team of around 50 Direct Sales Executives

- Bring in best practices to offer excellent experience while on boarding customers and generate more leads through servicing

- Maximize sales productivity of the team and achieve sales targets

- Provide field support to direct reports by joining them on calls and providing coaching and feedback based on performance
- To emphasize on talent retention and managing attrition
- To maintain high morale and engagement levels of the teams by providing constructive feedback and fostering right environment.

- Adhere to a proper business work ethic and create a similar expectation of direct reports/peers

- Ensure high quality and high persistency of business generated to support long-term profitability of the company

📌 Senior Regional Sales Manager_DM_Patna (India)
🏢 Aditya Birla Sun Life Insurance
📍 India