- Develop and execute the corporate communications and reputation strategy aligned with business priorities.
- Create and drive proactive media relations and thought leadership agenda.
- Develop compelling corporate narratives and positioning for the organization and its leadership.
- Enhance visibility and executive profiling of the MD and leadership team.
- Manage external communications across traditional, digital, and social media channels.
- Monitor communication trends, social conversations, and emerging reputation risks.
Public Relations & Stakeholder Engagement
- Build strong relationships with media, industry associations, regulators, and key external stakeholders.
- Strengthen understanding and credibility of the direct-selling business model.
- Partner with agencies to deliver impactful PR campaigns and communication programs.
Crisis & Issues Management
- Lead crisis communication planning and response.
- Anticipate and manage reputation risks and sensitive issues.
- Provide strategic counsel to senior leaders during high-impact situations.
CSR & Sustainability
- Develop and drive the CSR and social impact agenda.
- Oversee execution of CSR programs with measurable business and social outcomes.
- Partner with internal and external stakeholders to maximize program impact and visibility.
Leadership & Governance
- Lead and mentor the Corporate Communications and CSR teams.
- Track communication effectiveness, stakeholder sentiment, and reputation metrics.
- Manage budgets and ensure optimal ROI from communications initiatives.
Experience
- 15-17 years of experience in Corporate Communications, Public Relations, Corporate Affairs, or Reputation Management.
- Proven experience leading strategic communications for a large organization.
- Solid media relations and crisis communications experience.
- Experience working closely with CEOs, MDs, or senior leadership teams.