Company Description AnaxisTech delivers cutting-edge digital solutions that help businesses embrace digitalization and achieve operational excellence. The company focuses on tailored IT services that address the specific needs and challenges of each organization. By guiding clients through complex technology integration, AnaxisTech enables seamless and productive digital transformations.

Its solutions are designed to drive sustainable growth, improve performance, and support long-term success in the digital age.

Role Description This full-time, on-site role based in Ahmedabad focuses on planning and executing SEO and digital marketing strategies to increase online visibility, traffic, and conversions.

The Search Engine Optimization

Specialist and Digital Marketing Expert will perform keyword research, conduct comprehensive SEO audits, optimize on-page elements, and develop link-building campaigns. The role includes monitoring and analyzing web analytics, preparing performance reports, and recommending data-driven improvements. The specialist will collaborate with content creators, designers, and development teams to ensure SEO best practices are implemented across websites and digital campaigns.

Additional responsibilities may include managing paid campaigns, improving landing pages,



and staying current with search engine algorithm updates and digital marketing trends.

Qualifications

- Strong keyword research and on-page SEO skills, including optimizing meta tags, content structure, and internal linking.
- Experience conducting detailed SEO audits to identify technical, content, and structural issues affecting search performance.
- Proficiency in link-building strategies, outreach, and maintaining high-quality backlink profiles.
- Ability to use web analytics tools (e.g., Google Analytics, Google Search Console) to track KPIs, interpret data, and guide optimization.
- Knowledge of broader digital marketing practices, such as content marketing, social media marketing, and PPC campaigns.
- Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog) and basic HTML/CSS for on-page optimization.
- Solid analytical, problem-solving, and reporting skills with attention to detail and accuracy.
- Effective communication and collaboration skills, with the ability to work cross-functionally in an on-site environment.
- Bachelor’s degree in Marketing, IT, Business, or a related field, or equivalent practical experience.
- Previous experience in SEO and digital marketing roles, preferably within an IT or digital solutions company.

📌 Search Engine Optimization Specialist And Digital Marketing Expert (Ahmedabad)
🏢 AnaxisTech
📍 Ahmedabad