Regional Sales Manager - LAP (Channel Sourcing)

Location: Chennai

Job Summary

We are seeking an experienced and result-oriented Regional Sales Manager (RSM) - LAP (Loan Against Property) to lead and drive channel sourcing business across the assigned region. The incumbent will be responsible for managing a team of Area Sales Managers (ASM) and Sales Managers (SM), driving business growth through channel partners, maintaining portfolio quality, and building strong market relationships to achieve organizational objectives.

Key Responsibilities

Sales & Business Growth:

Drive Loan Against Property (LAP) business through channel sourcing partners across the assigned region.

Achieve regional business targets in terms of disbursement, sourcing, profitability, and market share.

Develop and execute sales strategies to maximize business generation through channel partners.

Identify and onboard new channel partners, DSAs, connectors, and referral networks to expand sourcing capability.

Team Management

Lead, mentor, and manage a team of ASMs and Sales Managers.

Monitor individual performance and productivity of team members against assigned KPIs.

Conduct regular performance reviews and provide coaching for skill enhancement and business growth.

Ensure effective manpower utilization and maintain high team engagement levels.

Channel Relationship Management

Establish and maintain robust relationships with channel partners, DSAs, builders, brokers, and key referral sources.

Conduct regular partner meetings to strengthen engagement and improve business productivity.

Resolve partner concerns promptly and enhance partner satisfaction and loyalty.

Portfolio & Quality Management:

Ensure sourcing quality by maintaining prescribed underwriting and compliance standards.

Monitor portfolio health, delinquency trends, and portfolio performance.

Work closely with credit, operations, legal, and collections teams to ensure smooth processing and quality disbursements.





Focus on maintaining healthy asset quality and minimizing early delinquency.

Market Development

Analyze local market trends, competitor activities, and customer requirements.

Identify new growth opportunities and develop market penetration strategies.

Ensure strong brand visibility and network presence within the region.

Reporting & Governance:

Track sales performance metrics and provide regular business updates to senior management.

Maintain compliance with internal policies, regulatory requirements, and risk management guidelines.

Drive process improvements to enhance operational efficiency and turnaround time.

Desired Candidate Profile

Graduate/Postgraduate in Business, Finance, Marketing, or related discipline.

8-15 years of experience in LAP/Mortgage sales, with substantial exposure to channel sourcing.

Proven experience in managing large sales teams and channel partner networks.

Strong understanding of LAP products, credit policies, market dynamics, and portfolio management.

Excellent leadership, negotiation, communication, and relationship management skills.

Strong analytical and problem-solving abilities.

Key Performance Indicators (KPIs)

Regional LAP disbursement achievement.

Channel partner productivity and activation.

Team productivity (ASM & SM performance).

Portfolio quality and delinquency control.

New channel acquisition and relationship development.

Revenue and profitability targets.

Customer and partner satisfaction scores.

Compensation & Benefits:

Industry-leading fixed compensation package.

Attractive quarterly performance incentives.

Annual performance rewards and recognition programs.

Career growth opportunities within a high-growth organization.

Comprehensive employee benefits and insurance coverage.

Reporting To: Zonal Sales Manager / National Sales Head - LAP

Direct Reports: Area Sales Managers (ASM), Sales Managers (SM)

Role Objective: To build a high-performing channel sourcing ecosystem, drive sustainable LAP business growth, ensure superior portfolio quality, and deliver exceptional partner engagement across the Chennai region

📌 Regional Sales Manager(LAP-Channel Sourcing) (Chennai)
🏢 CSB Bank
📍 Chennai