10 Nov
|
Saffron Studios
|
Mumbai
10 Nov
Saffron Studios
Mumbai
Role: PR & Communications Manager Experience: 34 years, preferably with a journalism background (print, digital, broadcast, or wire)
Location: Mumbai, with travel to properties
About the Role
We're looking for a sharp, story-driven PR & Communications Manager to build and protect SaffronStays' voice in the media and public eye. This is a high-ownership role for someone who has sat on the other side of the table as a journalist and understands what makes a story land, what a newsroom needs, and how to build relationships that outlast a single pitch.
You'll own media relations, press narratives, brand reputation, and communications across a rapid-growing portfolio of properties, homeowner stories, founder visibility, and company milestones.
Key Responsibilities -
- Build and execute the PR and communications strategy for SaffronStays — brand, founder, and property-level narratives.
- Develop press releases, media kits, bylines, and pitch angles for national, business, travel, and lifestyle media.
- Build and maintain relationships with journalists, editors, and key media across print, digital, and broadcast.
- Secure earned media coverage and manage the end-to-end press cycle — pitching, follow-up, coordination, and clipping.
- Draft and place op-eds, thought-leadership pieces, and founder bylines.
- Manage reactive and crisis communications, protecting brand reputation.
- Partner with marketing to align PR narratives with campaigns, launches, and property openings. Coordinate media interviews, press events, property visits/press trips, and briefings.
- Track media coverage, sentiment, and share-of-voice; report on PR impact.
- Support internal communications and messaging for key company announcements.
What We're Looking For
- 3–4 years of experience, with meaningful time spent as a journalist (reporter/correspondent/desk) before or alongside PR work
- Excellent writing and storytelling skills, able to spot and shape a story, not just write a press release. Existing relationships with journalists and editors across business, travel, lifestyle, and consumer beats.
- Strong news judgment and understanding of what makes something newsworthy.
- Comfort working directly with founders/leadership on messaging and positioning.
- Ability to manage multiple narratives (brand, homeowner, property) at once.
- Bonus: experience in hospitality, travel, real estate, or consumer lifestyle sectors.
What You'll Get
- Ownership of brand narrative for one of India's fastest-growing hospitality brands.
- Direct access to leadership.
- A fast-paced, entrepreneurial environment with real scope to build a function from the ground up.
📌 Public Relations Manager (Mumbai)
🏢 Saffron Studios
📍 Mumbai