Role Overview

As a Performance Marketing Sr Executive / Assistant Manager, you’ll manage and optimize campaigns across Google and Meta with precision. You’ll dig into numbers, hunt for efficiencies, and turn insights into impact. This is a growth-first role, ideal for someone who thrives on experimentation, analytics, and driving ROI in a high-velocity setting.

Key Responsibilities

- Plan, execute, and scale campaigns on Google Ads, Meta platforms (Facebook, Instagram), Microsoft, LinkedIn, others.
- Manage daily budgets, bids, creatives, and ad placements to drive qualified leads.
- Own end-to-end funnel performance: from impressions to conversions.
- Optimize landing pages and creative assets in collaboration with design and product teams.
- Build and monitor performance dashboards; share actionable insights with leadership A/B test ad copies, audiences, formats, and bidding strategies.




- Collaborate with CRM, web, and content teams to nurture leads and improve conversion rates.
- Stay ahead of platform algorithm updates, tool innovations, and lead-gen best practices.

Must-Have Qualifications

- 3–5 years of hands-on experience in performance marketing for B2C lead-gen brands is mandatory.
- Proficiency in managing campaigns via Google Ads and Meta Ads Manager.
- Experience in GCC market is added advantage.
- Strong understanding of attribution, conversion tracking, and pixel-based optimization.
- Analytical mindset with comfort in data platforms like GA4, Excel, or Google Sheets.
- Excellent attention to detail and stakeholder communication skills.

📌 Performance Marketing Specialist (Mumbai)
🏢 toothsialigners
📍 Mumbai