x42 is a venture studio building businesses across consumer brands, technology and emerging sectors. We are building an in-house digital team to grow revenue-generating digital assets and support marketing and online sales across our portfolio companies.

About the role

We are looking for a hands-on performance marketer who can run campaigns across platforms, build digital distribution and turn traffic into measurable revenue.

You will work directly with the founder and video editor to generate sales and qualified leads for portfolio companies. You will also help launch and monetise digital assets such as YouTube channels, Instagram pages, niche websites and digital products.

This is an individual contributor role with direct responsibility for execution, testing and results.

Responsibilities

Performance marketing

- Set up, manage and optimise campaigns across Meta and Google Ads, including YouTube.
- Use additional advertising platforms, such as LinkedIn, when relevant.
- Generate online sales for consumer brands and qualified leads for B2B businesses.
- Own budgets, audience targeting, ad copy, retargeting and campaign optimisation.
- Brief the video editor and test different creatives, hooks and offers.
- Build or coordinate landing pages and improve conversion journeys.

Digital growth and monetisation

- Help launch and grow digital channels, websites and online businesses.
- Combine organic content, paid acquisition and partnerships to build audiences.
- Test revenue opportunities through sponsorships, affiliate marketing, digital products, lead generation and platform monetisation.




- Develop email and WhatsApp journeys that improve conversion and repeat purchases.
- Turn recent revenue ideas into focused experiments with clear budgets and success criteria.

Tracking and commercial performance

- Set up and validate pixels, conversion events, GA4, UTMs and dashboards.
- Track sales, acquisition costs, lead quality, conversion rates and profitability.
- Maintain separate reporting for each asset and portfolio company.
- Identify what to scale, improve or stop based on actual results.

What we are looking for

- Strong hands-on experience with Meta and Google Ads.
- A proven record of generating online sales or qualified leads and handling ad budget.
- Experience growing or monetising a digital channel, website, store or similar asset.
- Practical knowledge of attribution, conversion tracking and funnel optimisation.
- Ability to write effective ad copy and provide clear creative briefs.
- Understanding of margins, customer acquisition costs and campaign economics.
- Comfort managing multiple brands and separate budgets.
- Familiarity with AI and automation tools for research, testing and execution.
- Strong ownership and the ability to explain results clearly.

Experience with sponsorships, affiliate marketing, YouTube growth, Shopify, marketplaces or lifecycle marketing is an advantage.

Actual results and execution ability matter more than certifications.

Application requirements

Please include your CV and two relevant case studies covering your exact contribution, platforms used, budget, timeframe and results. Anonymised examples are welcome.

📌 Performance Marketing Manager (Gurugram)
🏢 x42 Venture Studio
📍 Gurugram