Performance Marketing Executive

Location: Kolkata – On-site

Employment Type: Full-Time

Experience: 2–5 Years

About the Prospect

We are looking for a skilled Performance Marketing Executive to join our UK-based company. The ideal candidate should have hands-on experience managing Google Ads, Meta Ads, Google Shopping, and performance marketing campaigns. You will be responsible for campaign execution, optimization, performance tracking, and delivering measurable results for international clients.

What You Will Do

- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
- Manage Search, Display, Performance Max (PMax), and Shopping campaigns.
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor and optimize campaign budgets, bidding strategies, and ad performance.
- Improve key performance metrics such as ROAS, CPA, CPL, CTR, and conversions.
- Set up and monitor conversion tracking using GA4, Google Tag Manager (GTM), and Meta Pixel.
- Conduct A/B testing on ad copies, creatives, audiences, and landing pages.
- Analyze campaign performance and prepare weekly/monthly reports.
- Collaborate with design, content, and marketing teams to improve campaign results.
- Manage multiple client accounts and ensure timely campaign delivery.

What We Are Looking For

- 2–5 years of hands-on experience in PPC or Performance Marketing.
- Strong practical knowledge of Google Ads and Meta Ads Manager.




- Experience managing Google Search, Display, Shopping, and Performance Max campaigns.
- Good understanding of GA4, GTM, Meta Pixel, and conversion tracking.
- Experience optimizing campaigns for ROAS, CPA, CPL, and lead generation.
- Strong analytical skills and experience with campaign reporting.
- Ability to manage multiple campaigns independently.
- Good English communication and client coordination skills.

Good to Have

- Experience working in a digital marketing agency or with UK/international clients.
- Knowledge of Google Merchant Center and product feed optimization.
- Familiarity with Looker Studio, Shopify, and WooCommerce.
- Understanding of Conversion Rate Optimization (CRO) and landing page optimization.
- Experience with both Lead Generation and E-commerce campaigns.

Key Skills

- Google Ads (Search, Display, Shopping & PMax)
- Meta Ads (Facebook & Instagram)
- PPC Campaign Management
- Performance Marketing (ROAS, CPA & CPL)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Tracking & Meta Pixel
- Keyword Research & Audience Targeting
- A/B Testing & Campaign Optimization
- Campaign Reporting & Analytics

Why Join Us?

- Work with a UK-based company.
- Gain exposure to international clients and diverse industries.
- Manage real campaigns with measurable business impact.
- Work in a collaborative, performance-driven environment.

📌 Performance Marketing Executive (Kolkata)
🏢 Opvia
📍 Kolkata